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This post about Pinterest marketing mistakes is the first in a 10-day blog series that I have created.
I’ll be sharing all my Pinterest tips and tricks with you so that you can optimize your Pinterest strategy to help drive more traffic to your blog.
I personally have a love-hate relationship with Pinterest mainly because it is so fickle.
However, if you can realize that and insert that knowledge into your blogging strategy, then you can still use it to your advantage.
Here’s what you have to look forward to over the next 10 days:
- Day 1: 3 Pinterest Marketing Mistakes that You Really Need to Fix
- Day 2: What You Need to Know About Manual Pinning vs Scheduled Pinning
- Day 3: How to Use Pinterest to Drive Traffic to your Blog the Easy Way
- Day 4: How to Find Your Best Pins and What to Do With Them
- Day 5: 4 of the Best Tools for Creating Pin Images
- Day 6: The Best Ways to Avoid Having Your Pins Marked as SPAM
- Day 7: How to Get Readers to Actually Click on Your Pins
- Day 8: 5 Completely FREE Pinterest Courses You Need to Know About
- Day 9: What You Need to Know About Pinterest Group Boards
- Day 10: Tailwind Tribes vs SmartLoop: Which One is the Best?
3 Time-Wasting Pinterest Marketing Mistakes to Fix
Let’s make one thing clear here. We all make mistakes, so don’t feel silly if you’ve been doing these things.
The only reason that I know about them is because I was making them myself until I learnt to do otherwise.
What is it that they say? “Know better, do better“
So, let’s take these mistakes straight on and then I’ll give you some Pinterest marketing tips that will actually help.
Other Helpful Posts…
#1 Repinning from Your Own Boards
I was totally guilty of doing this mainly because I had no idea that you shouldn’t.
So why shouldn’t you be repinning your own pins from your own boards? It is simple.
Pinterest isn’t dumb. They are able to tell fake engagement from the real deal.
If you’re repinning content straight from your own boards to another one of your boards Pinterest sees that as inauthentic and they will
What should you do instead?
Wait for someone to pin your pin to one of their boards and then visit that board.
If it is niche-specific (i.e. your pin is about toddler activities and they have pinned it to a relevant board) then repin it back to another one of your relevant boards.
There’s a method to this madness, trust me. You can find out all about it in Carly Campbell’s Pinteresting Strategies course.
It is amazing and totally under-priced for the value that it offers.
#2 Using the ALT Text for Your Pin Description
Guys! This is a really big no-no, but you’ll totally be forgiven for having done it.
I have seen it taught over and over again to use the ALT text to write your Pinterest description in.
After all, that’s what Pinterest uses when you go to pin your image, right?
The issue is that you’re optimizing for Pinterest keywords, but you’re kicking yourself down in regards to Google SEO.
Because the ALT text was never intended to be used for Pinterest descriptions. Instead, it was designed to be used to describe the image.
This is then used for those that are sight impaired and rely on that data to understand what an image is about.
It is also a place for SEO purposes, so when describing the image, you can also use keywords that you’re trying to rank for on Google.
But then where does the Pinterest description go?
Well, you can either code it in to the image html, or you can just use the Tasty Pins plugin.
I’ve done a full review of it in THIS POST and I can already tell you that I love it! It saves me time and optimizes my posts for both Google and Pinterest SEO.
#3 Making Board Covers
Ugh, this is one of the mistakes I’ve totally fallen for…
This is one of the most common Pinterest tips for bloggers that I see shared.
So many times beginner bloggers are told to create pretty board covers so that when people visit your profile they find it visually appealing.
Can I let you in on a little secret?
No one visits your profile. Well, okay, maybe a few people do, but BARELY ANYONE.
Pinterest users generally stick to the search feed. I think it is fairly safe to say that it is usually fellow bloggers that go visiting profiles and not the average user.
The amount of time that it will take you to make all of those pretty covers is ridiculous and you could be spending that doing something much more productive.
Writing new blog content, for instance.
Save yourself all that time and hassle and focus on more important things like new blog posts and brand spankin’ new pins.
Now those are Pinterest tips that are going to help your Pinterest marketing strategy and grow your blog traffic!
- Never repin content from your own boards – pin from other’s instead
- Do not use the ALT text for your Pinterest description
- Ditch the board covers and use that time to create new pins and blog posts