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Are you want to start blogging for SEO success? This post will certainly help you if you are brand new to blogging.
I don’t think you’re dumb but think of this as the dummies guide to SEO.
You’ll learn content guidelines for SEO, how to optimize blog titles and your general blog structure and how it relates to SEO.
I knew nothing about search engine optimisation when I first started blogging. If only I had known about these simple SEO tips then I can’t even imagine how much faster my blog would have grown!
I know, I know…as a beginner blogger the term “SEO” sounds daunting, at best.
If you’re like I was, then it also sounds fairly boring and technical. Not so different to watching paint dry.
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Here’s the thing though. While SEO can seem complicated, it actually isn’t all that bad.
You don’t need to know everything about it right away in order to start benefitting from using it.
That’s why I wanted to share these simple SEO tips with you.
Whether you’re a brand new baby blogger or you’re just beginning to delve into the world of SEO, this post is for you.
Let me teach you some basic SEO tips that you can start implementing right now.
7 Simple SEO Tips You Can Start Implementing Right Now:
1) Use Google Search Console
If you aren’t yet using Google Search Console to track your ranking performance then you need to start doing so immediately.
It is a completely free tool and will give you tons of information regarding which keywords you are ranking for on Google.
Once you’ve got your account set up and have given it some time to generate information, you can take advantage of the reports it gives you.
Simple SEO Strategy Bonus:
One of the easiest ways to optimise your posts is to go into Google Search Console and click on your performance report.
Click on the pages tab and then on impressions. What you want to look for is a post that has a decent amount of impressions but not so many click-throughs.
That is an ideal post to focus on optimising!
Here is one of mine for example:
The impressions are significantly higher than the click-throughs.
Click on the post and then click on the queries tab.
It is there that you’ll find which keywords your post is ranking for and which position you’re in. Just click on average position.
The smaller the number the better.
See if you can put several of those keywords that you’re ranking for into your post if it doesn’t already contain them.
I usually focus on keywords that are ranking 2-10 because they’ll have the most impact as far as growing your traffic.
2) Install Yoast
Yoast is a WordPress plugin that you can download for free.
Yoast takes so much of the work out of optimising your post for SEO purposes.
How do you use it?
Well, once you’ve installed and activated the plugin you’ll be guided through the process of setting it up.
Using Yoast’s Sitemap
One thing that I highly recommend doing is submitting your site map to Google Search Console using Yoast if you haven’t already done so.
It is super simple to do and will speed up Google indexing your new posts and pages.
You should have been prompted to connect your Google Search Console account when you set up the plugin. If not, go into the Yoast settings and do that now.
To find your sitemap, go to SEO in your WordPress dashboard. Choose “General” from the dropdown menu.
Choose the features tab and then make sure that XML sitemaps is toggled on.
To access the sitemap, click on the question mark and you’ll see the option to do so.
Head over to Google Search Console and click on Sitemaps.
The url that you want to enter is sitemap_index.xml
Now Google will automatically be told when you have new posts and pages to be indexed.
Using Yoast for Your Content
The other part of Yoast that I find hugely beneficial comes into play when I’m writing my posts.
There is a Yoast toolbar near the bottom of the page.
There you will find the option to add your keyphrase as well as very helpful tips for improving your SEO for your post.
Try to implement as many of them as you can while also keeping your content natural and flowing.
I love using it as a checklist once I’ve finished a post to make sure that I’ve added important SEO aspects.
3) Place Your Keyword Strategically
There is such a thing as keyword stuffing where a writer packs their content with the same keyword over and over again even when it doesn’t fit organically.
Google actually doesn’t care for that practice, but there are certain places you should be placing your keyword or keyphrase.
You want to place it in:
- Your title
- Your URL
- Your meta description
- Your headings
- And your paragraphs when it fits organically
This will give you a much higher chance of ranking on Google.
4) Write Quality Content
Google loves good quality content. The best kind of post is one in which the reader’s question is answered fully as well as offering more value.
When I first began blogging my posts were super short and often more about myself than what I could offer my reader.
Over time I have learnt to write longer pieces that don’t just waffle on about my experiences. Instead they offer value for my readers.
Use headings to organise your content and utilise bullet points, etc.
Think about the question that you’re trying to answer and the best way in which you can do so.
Make it clear to understand.
Remember to take things step-by-step. Put yourself in their position and imagine trying to learn the thing that you’re trying to teach from scratch.
It can be easy to forget how difficult it was to understand something at first when you’ve been using that tool or strategy for quite a while.
Simple SEO Tips Bonus – Use videos
Videos are also a great resource to have in a post. Google loves them and they can help you reach a different type of audience as well.
I’ve discussed this with a group of friends and even amongst just a few of us we were almost split on whether we prefer to read or watch content.
As far as the length of your content. How long is too long?
I don’t believe there is such a thing as long as it is packed FULL of value.
If you’re just waffling and repeating yourself then it doesn’t matter how long your article is because no one will stick around to read it. That will only negatively affect your Google ranking.
As a rule, I try to make my pieces at least 1000 words long. However, they’re usually quite a bit longer than that.
5) Use Alt Descriptions for Your Images
How often do you search for something on Google and click on the images that come up?
I know I do fairly often, especially when I’m looking for a product recommendation or review.
A really simple and easy way to improve your SEO strength is to add your keywords or keyphrase to the alt descriptions of your images.
This will help your post rank on Google. However, even if your actual post doesn’t rank on the first page, one of your images might.
In essence, you’ll be driving more traffic to your blog.
6) Fill Out Your Meta Description
You know the snippet that comes up under a title on Google? How much do you think that persuades a user to click on your link?
I’d say it plays a pretty big part.
So, how to you choose what searchers see? Simple, you fill out the meta description.
Where do you find that?
Well, Yoast actually has it all set up and looking pretty for you at the bottom of your post.
Scroll down and you’ll see a box that looks like this:
You can choose to edit the snippet as well as the SEO title.
Make sure to have your keyphrase in there somewhere and write a compelling description for your post.
You want to use that little snippet to draw your reader in and entice them to click on your link.
7) Keep URLs Concise and to the Point
As I mentioned previously, you want your keyword in your URL in order to do better on Google.
However, there is also more to consider.
URL’s should be kept concise and to the point. You want your reader to be able to know what the post is about from th URL.
Research shows that a page’s url impacts a huge amount as to whether or not a person will click on the link.
Your URL should make sense and covey at least a little relevance to the title of your post.
In fact, it is best if you can match the title if it is appropriate to do so.
Not only will a concise URL draw in more readers, but it also makes it easier to copy, paste, and share your content.
Simple SEO Tips: Summary
Although the world of SEO can seem overwhelming, it really isn’t that difficult to start implementing these simple SEO tips.
Make it a part of your routine when you are creating new content and before you know it, you’ll do it on autopilot.
If you already have an established blog, then it is always worthwhile returning to old content and re-optimising it.
Google loves knowing that you’re adding more value to what is already there.
Before I go, I want to recommend two other SEO resources that I know you will find hugely helpful.
The knowledge that you will gain by signing up for their email lists will give you a fabulous foundation upon which to further your SEO knowledge.