This post may contain affiliate links. Please refer to my disclosure.
There are some blogging truths that just aren’t talked about all that much.
I’m not sure why exactly…perhaps it is because there are those that want everyone to start a blog just so they can earn some affiliate income.
That’s sad and shady.
If you’re looking into starting a blog you’re going to be bombarded with all sorts of information.
Some of it will be telling you that blogging is an easy way to earn an income while other information will tell you that it is a dying industry.
Think of this post as being somewhere in the middle.
I’m going to share some blogging truths that I wish I knew when I started my first blog.
7 Truths About Blogging
Everyone’s blogging experience will be different, but I think it is safe to say that for the most part, these truths are fairly universal.
I’ve tried to be honest while also providing some tips for how to overcome the challenges that you may face as you enter the blogging world.
#1 It Can Take a Really Long Time to Make Money
If you’ve been on Pinterest looking for pins about blogging you’ve almost certainly seen the ones that say something like:
“How I made $1000 in my first month blogging”
How exactly does that make you feel?
Well, at first you’re probably curious and inspired. How did they make it happen, and now how can YOU make that happen?
But then you actually launch your blog and in your first month, you make nothing. Not even a cent.
In fact, you’re actually in the red because you paid for hosting, etc.
So then you think…surely in the next couple of months I’ll start seeing something.
But you don’t.
You see, now is when you might start to feel discouraged. Surely you’re doing something wrong?
Honestly…probably. We all do some things wrong in the beginning.
But to be truthful, you could also be doing everything right and you still don’t make money…or at least not a lot.
Making money from blogging can take time for sure. It took me almost 18 months to be making money worth speaking of.
Don’t give up. Just keep working hard and realise that sometimes it just takes time.
Also…research and never. stop. learning.
There are loads of new ideas out there to try. Just be consistent and don’t give up.
#2 You Have to Invest
I know, I know…you don’t have any money to invest.
Here’s the thing though:
If you’re planning on making money from blogging, then you have to treat it like a business.
Businesses require some amount of investment.
I’m not talking about taking out a loan or anything crazy like that, but pay for hosting and get your own domain. Don’t start your blog on a free platform like Wix or Blogger.
Pay the $10 a month for a Tailwind subscription.
Sure, at the beginning you won’t be investing much, but as your blog grows and you start earning some money, put it back into the business.
It is ultimately how you will grow.
I also think that you tend to work harder for something when you’ve invested cash. There’s definitely more commitment there.
#3 A Lot of Trust is Involved
I think that the reason that so many bloggers quit early is that they don’t get instant results.
Hear me when I say this:
Blogging is a long-term game.
The work you do today may only come to fruition 6 months or a year from now.
Not all of blogging is like that, but a lot of it is.
If you want to see success, you’re going to have to learn to work for the long-term results and not get hung up on not seeing what you want to see today.
It’s like when you are analyzing your blog traffic in Google Analytics and you’re feeling all down about it because it has been diving the past couple of days.
But then you compare it to the same time last year and your traffic is up 300%.
Trust that what you’re doing is going to pay off and just keep plodding on.
#4 You Have to Work Really Hard
Blogging for money is a job.
Sure, most of the time it doesn’t feel like one to me because I love what I do, but there are still parts of it that I don’t enjoy so much.
Blogging requires commitment and diligence.
You have to be consistent and hard-working in order to be successful.
You put in the hard work (especially at the beginning) so that you can reap the benefits down the line.
So much of blogging income is passive, which means that once you’ve got an established blog, you can take a week or two off and still get paid.
I remember when my husband pointed out to me that blogging is different to many jobs because I get paid 7 days a week, even when I don’t work all of them (which I never do!).
Blogging IS worth the hard work, but you shouldn’t go into it thinking it is a way to make a quick and easy buck.
#5 You Don’t Have to Be on Social Media
Seriously though, you don’t actually have to have a social media presence in order to be successful with blogging.
Sure, if you’re going to pursue sponsored work then cultivating a social media following is definitely something that you’re going to need to work on, but you don’t actually HAVE to use social media at all.
Related: How to Make Money Blogging
There are plenty of bloggers out there that don’t even use Pinterest.
If you do choose to use social media, don’t feel pressured to have a presence on every platform. You’ll wear yourself out and get far less achieved.
Focus on what works for you and the vision you’re aiming for. Just put aside the rest.
#6 You Need Some Design Skills
Here’s the honest truth…people like looking at pretty things on the internet.
Because of that, you need to have a least a basic set of design skills, especially if you’re going to be marketing your content on Pinterest.
If this is an area that you struggle with then consider investing in some basic pin templates.
Get familiar with Canva and have fun being creative.
Think about the kind of branding that you love and try to keep it consistent on both your blog and in your marketing.
#7 Blogging Can Be Amazing
Blogging can be amazing if you give it half a chance.
I always recommend that new bloggers commit to two full years of working hard at blogging before they decide it isn’t working for them.
I know that if I had based my decision off of my first year of blogging I would likely have given up.
Less than six months later I was pulling in the kind of money I had only hoped for.
Better than that…I had the lifestyle that I wanted for my family. It wasn’t elaborate and we aren’t even close to rich, but blogging has given our family opportunities would not have otherwise had.
Blogging is amazing. It is a real gift to be able to write about what you love from the comfort of your own home and get paid for it in the process.