This post may contain affiliate links. Please refer to my disclosure.
How often should you publish new blog posts and how many posts should a blog have? You’re going to get different responses from different people.
The answer to how often should you update a blog will vary because each blog is so unique. And what people really want to know is how many blog posts per week to make money.
I mean, we all want to make money, right? At least, that’s why I’m working so hard on my blog.
We’re going to cover all of these topics plus the best days to blog so that you know what you’re doing.
How Often Should You Publish New Blog Posts as a Beginner Blogger?
I’ve broken this down for beginner bloggers and more established bloggers because there is a difference.
When you are a beginner blogger you are working to establish yourself in your niche.
Related: How to Choose a Blogging Niche
That means you need content. The more quality content that you have on your blog, the more of an authority you will come across as.
Notice that I used the word “quality”. This is definitely a case of quality over quantity.
There is no point in having a bunch of content on your blog that doesn’t give any value to your audience.
People won’t return if they don’t find value on your blog.
So how often should you post new content? Here’s my answer:
As often as you can without compromising quality.
At least 2-3 times per week for about a year is ideal. You see, you want to have enough content that you can interlink between and build up a bit of a portfolio of sorts.
I personally saw a big increase in traffic when I went from posting 1 time per week to 3 times per week.
I posted 3 times per week for about 9 months and then dropped back to 2 times.
Another great idea is to do a series for “x” amount of days.
It could be 10 days or 30 days, whatever is doable for you.
As a new blogger, you’re likely to see that impact your traffic because you’ll have consistent content going out and can interlink between the posts.
How Much Content Does a New Blog Need?
Here’s another question. How much content does a new blog need?
Honestly, you’ll get different answers to this question as well.
Personally, I like to have at least 10 solid, high-quality posts on a blog before I make it go live.
However, you don’t HAVE to have a single post if you don’t want to.
Obviously, if you don’t have content, you can’t market it (unless you’re just marketing for email sign ups).
The more content you have, the more marketing you can do and the more likely you are to start generating some traffic.
How Long Should a Blog Post Be?
Another thing that took me a while to understand is how long a blog post should be.
As a beginner blogger mine were short…like 500 words max.
But that was before I knew about SEO and keyword research. Once I knew about those things, it because easier to write long-form content.
Here’s the thing though…there is no right answer to this because the real answer is…it depends.
Google tends to favor long content, but you should never write long content just for the sake of it being long.
Instead, do some research and find out what questions readers are have.
Then work to answer them in your post. Try to think of it from every angle and make your post full and comprehensive (think “ultimate guide”).
If you do that, you’ll likely find that most of your posts tend to be on the longer side.
As long as you’re using headers and breaking up the text well, then that isn’t a problem.
Just don’t give your readers long walls of text that they have to wade through. Make it easy for them to find the information that they’re looking for.
How Often Should You Blog as an Established Blogger?
If you have a more established blog (around 150-200 posts) and have been blogging for more than 2 years, you get more flexibility when it comes to the frequency of publishing new content.
The beauty of doing all that work in the early days is that now you get to focus on what you’ve created instead of having to work so hard at creating something new.
Once you have established traffic, most bloggers can get away with blogging just once a week or even less.
Some bloggers only post a new post once per month!
But the key here is being established. You need to have a vault of content and an established audience before you can do this.
I recently came across this poll from a group that I’m in where someone asked the question how often people post new content.
The results surprised me a little, but not totally.
The two most common answers were “Not even once a week” and “Once a week“.
2-3 times per week followed closely behind but very few post more often than that.
The reason is because once you’ve established your content, there are just so many other things to be working on (which we’ll touch on further below).
New content is still important, even as an established blogger because it tells Google that your site is still active and thriving.
However, it doesn’t have the same importance as it did when you first started out.
Are There Still Best Days to Blog?
This is actually a super interesting topic and one that I’ve discussed with a few of my blogging friends.
Here is my personal take on it…yes and no.
Here’s my reasoning though. There can be better days to post a new post IF you have an established fan base that regularly checks your blog or is signed up to your RSS feed.
I have a couple of blogging friends that have been at it for 10 + years and this is definitely the case for them.
However, it is not the case at all for me. I don’t have a huge group of raving fans checking my blog on the daily and so it honestly does not matter what day I publish a new post.
This is also because most of my traffic comes from Pinterest and Google and both of those platforms can take a little while to rank new content.
And then I have a friend that says it doesn’t matter what day she posts, her fans are so loyal they will go check it out and it’ll be a great traffic day.
What a goldmine that is!
Think about who your audience is and whether or not they might be checking your blog for new content. That will definitely help you decide.
What You Can Do Instead of Blogging
While you may not need to be writing fresh content so often, if you’re an established blogger you’ll know that there is no end of work to do.
Here are three of the most productive things that you can be doing instead of publishing new content.
#1 Update Old Content
I’m betting that when you were a brand new baby blogger you knew very little about SEO and monetizing content.
That’s definitely an accurate representation of how I was.
It doesn’t take long to learn new things and look back on your first blog posts in horror.
But hey, we all start somewhere!
One of the most valuable things I’ve done for my blog is to go back and optimize old content.
I either add a little life to something I know has more potential, or I basically rewrite the entire article.
If you didn’t target keywords to begin with, do that now. Find out if the posts ranks on Google for anything at all and use that as a jumping off point.
Add images if you didn’t to start with (use Short Pixel to optimize!) and even video if you’re up for it!
Republishing old content is also something that can be hugely beneficial.
Be creative and work with what you have.
#2 Create New Pins
If you get any traffic from Pinterest a great way to get MORE is to create fresh pins for old content.
Pinterest loves this and it is a very quick and easy way to get eyes on your blog without having to spend too much time working.
I try to create at least 1 new pin for an old post per day. It takes me all of 5-10 minutes to do so.
#3 Educate Yourself
If you have an established blog you’re hopefully bringing in some money as well. Now is the time to invest in your business.
Some of my all time favorite courses are:
- Pinteresting Strategies – If you want to really understand Pinterest and how to make it work for YOU, then this is the course I would HIGHLY recommend.
- Affiliate Marketing for Bloggers (this one is a GAME CHANGER!) – Carly teaches how to increase your affiliate marketing income with simple strategies that don’t take a rocket scientist to implement. I also love that she goes into email marketing as well.
- PinTest Playbook – There are some killer Pinterest strategies in this book that really work (and you won’t see them anywhere else).
- P.I.Q Strategy – I started implementing the tips in this course and started seeing results within a week. It is GOLD.
- Traffic Transformation – This was the very first blogging course that I invested in and it is so full of great wisdom from a mom blogger that took her blog from 15,000 to 300,000 page views!
- Niche Post Conversion Strategies – If you are serious about affiliate marketing then this course is not one to miss. It is full of tips for increasing conversions and “getting the click” so that your income increases.