How to Boost Your Blog Traffic Using Internal Linking

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This post may contain affiliate links. Please refer to my disclosure.

Internal linking is something that is often entirely overlooked by beginner bloggers. But the truth is that you can get more blog traffic with internal links.

It is so powerful when it comes to increasing your page views!

Knowing how to get readers to stay on your blog is key to getting more page views. It will help you to understand how to get blog followers on WordPress.

It isn’t uncommon to wonder…am I wasting my time blogging?…if you aren’t sure how to increase readers on your blog.

However, the tips in this post will help increase your page views and show you how to get your blog noticed by Google.

Think about it…how many times have you gone to someone’s blog either from a Google search or using Pinterest and have been reading through their post only to find something else interesting that they’ve linked to.

You click on the link and you find yourself on another page reading more of their content.

Another great example is Youtube.

Ever been down the Youtube rabbit trail where you start off watching one thing and end up an hour later having clicked on multiple videos and are now watching something entirely different?

Youtube has all those recommended videos in the sidebar for good reason. It means more page views and ultimately, more revenue.

In this post, I’m going to walk you through why internal linking is so important and then how to do it in a practical and powerful way.

Why Internal Linking is Important

It is simple really, internal linking results in more page views and if successful, better standing with the Google gods.

How so?

Well, I’d say the page views thing is fairly self-explanatory, so let’s talk a little about Google.

Have you looked at your bounce rate in Google Analytics?

If you’re a total newbie to blogging or using Google Analytics, you may not even know what you’re looking for, so here’s a screenshot.

Your bounce rate is telling you whether or not people are visiting just one page on your blog and leaving, or if they’re clicking through to more pages.

Google likes it when people click through to your other content because it is telling them that your content is valuable and readers are interested in it.

Without internal linking, you’re likely to have a much higher bounce rate because you’re not giving your readers the opportunity to find more of your content.

I always knew that internal linking was important, but Lena Gott really drives the point home in her course Traffic Transformation.

She shares how she took her blog from 17,000 monthly page views to 400,000 monthly page views.

Her advice is totally logical and isn’t difficult to implement.

She actually offers a free traffic course which you can sign up for HERE.

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How to Get More Blog Traffic with Internal Links

So now that we’ve talked about why internal linking is so important, let’s start focusing on how to practically implement it.

Types of Internal Linking

There are really only two main ways to internally link on your blog.

The first is probably the most obvious, and that is by using text.

The second, is to link using images and I’m going to show you a few examples of both.

Internal Links Example

When we’re talking about linking using text, you can do it in a few different ways.

You could link to other posts on your blog just in the sentence itself. So, something like this:

When you are a beginner blogger you can definitely feel overwhelmed by all the blogging tips that are available to you.

It is just a natural part of the sentence and at times, it makes sense to link like this.

However, a better way to link is to actually draw attention to it like this:

When you are a beginner blogger you can definitely feel overwhelmed by all the blogging tips that are available to you.
Related: The Beginner Blogger’s Toolkit

You could also use text to link internally by using a list like this:

  • The Beginner Blogger’s Toolkit
  • Common Mistakes of Beginner Bloggers
  • SEO Tips for Beginner Bloggers

I haven’t actually linked to anything in that list, but you get the idea.

Think about what catches your attention when you’re reading through something and then have a go implementing that on your site.

We each have different audiences that we’re catering to, so while one strategy will work great for my audience, your audience may prefer something else entirely.

Don’t be afraid to experiment.


Other Helpful Posts…

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How to Use Kadence Blocks to Link Internally

Now let’s talk about using images to link internally.

From my experience, my audience is more enticed to click through to my other content when I’m using images.

It took me a bit of trial and error to figure out the best way to go about doing this, but I now have it down to a fine art.

My tool of choice is the Kadence Blocks plugin that is an extension of Gutenberg.

So, if you’re using the classic editor, this won’t work for you. However, Gutenberg fans, you’re gonna start loving Gutenberg even more.

The first thing you want to do is go ahead and add the Kadence Blocks plugin to your site.

You can either search for it directly through your WordPress dashboard or find it HERE.

It is entirely free which is also amazing.

You’ll find that it comes with a lot of different block options, but the one that we’re after is the Row Layout block.

Go into the Kadence Blocks settings and decide which blocks you might want to use. My suggestion is to deactivate all the other ones so as not to slow down your site more than necessary.

Once you’ve adjusted your settings you can start using the Row Layout block.

Here’s how I do it:

Make a new block and choose the Row Layout Block.

Then, before you do anything else, head over to the sidebar on the right and take a look at the device views.

You want to click on the mobile view and choose the option of having the images sit side-by-side.

Otherwise you’ll have them stacked one on top of one another in mobile view which means the reader will have to scroll through three large images. Not so user-friendly.

Once you’ve done that, you can choose your column layout.

I always choose three across, but do what suits your style.

Now you add your images. Ultimately, you want them all to be the same dimensions so that they line up nicely.

I use my pin images because they already have titles on them and they’re all the same size.

You need to click in the first column and then go to the upper left-hand side and click the plus icon to add a new block.

Choose to add an image and then you can choose your image from your library or by uploading straight from your computer.

Once you’ve added your image, go ahead and align it in the center of the block.

I then use the Tasty Pins plugin to disable pinning on that image. I don’t want someone to pin that image with this page URL because they don’t align.

The Social Pug plugin also offers you the same option, but I have a full review of the Tasty Pins plugin and the amazing feature it offers in THIS POST.

Next, I resize the image to medium, but this is up to you.

And finally, I add the URL to the image which links to the related post.

Repeat those steps two more times and you’ll have all your images linked and ready to go.

I also like to add a call to action with some text, so I usually add that above and then finish it off with a couple of customized dividers.

This is what it looks like finished.

And this is what the mobile view looks like.

Really, you could do a lot more with the Row Layout block but this seems to be working just fine for me.

I know that it works because I recently added this feature to one of my top performing posts on my parenting blog.

One of the related posts that I added doesn’t usually get much traffic, but after adding it like this, I saw the stats rise immediately.

What’s interesting is that I had that same post linked in that same article using text and it never did so well.

Hence why I say to experiment because you never know what may just work better.

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Key Takeaways:

  • Internal linking will not only increase your page views but also put you in good standing with Google
  • You can link internally using both text and images
  • Make sure to draw attention to your links in one way or another with a call to action
  • Try both text links and image links to see which work better for your audience

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