How to Choose a Blogging Niche in 5 Easy Steps

How to Choose a Blogging Niche in 5 Easy Steps

This post may contain affiliate links. Please refer to my disclosure.

Once you get into blogging, the term ‘niche’ will become something that you hear all the time.

One of the first things you’ll be taught to do when starting a blog is to choose a niche.  –> Visit my post: How to Start a Successful Blog in 2019

But how does one choose a blogging niche?!

It sounds simple, but it can be tricky to figure out exactly how to do that. I mean, what if you pick the wrong one?

How do you know that you’re picking the right one?

Where do you even start?

Keep reading to find out how and to get my free worksheet to help you with the process.

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How to Choose a Profitable Blogging Niche:

1) What do you love to talk about?

I’ve read arguments over this point. There are those that claim that you can be successful in blogging about a niche that you’re not actually interested in.

Perhaps that’s true, but I would say that it is very rare.

You see blogging is unique in that we as creators are held accountable to no one but ourselves when it comes to the amount of work and commitment we put in.

There are lots of people that don’t love their 9-5 jobs, but they’ve signed a contract and therefore they have to show up to work if they want to be paid, even if they don’t love it.

Blogging is kind of different, especially if you’re not relying on the income, to begin with.

Person holding lightbulb

There’s no contract or time card. You are your own boss.

That comes with a tremendous amount of perks, but it also has its downsides if you’re not disciplined.

So, my recommendation will always be to choose a niche which you are passionate or at the very least, interested in.

You’re going to struggle to commit to working on it if you’re not interested in the subject.

Trust me, you’re going to be doing a heck of a lot of reading about it so if you find it boring, just move onto something else.

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Pick something that you could talk about all day. Something that sets a fire under you and gets you excited.

One of the most wonderful things about blogging is that you get to work a job that doesn’t usually feel like ‘work’. I believe that’s mainly because you get to choose to work on something that you love and are passionate about.

Choose a niche based on what you love.

2) What do you have experience in?

The next thing that you need to think about is what you have experience in.

As I mentioned above, you’re going to be talking about this topic in depth. You don’t need to know everything about it right from the start, but you do want to be able to share some personal insight with your audience.

After all, your voice and experience are what is going to make your blog unique.

The internet is full to brimming with blogs and yet people continue to make a healthy income from them.


Because we’ve all got our own unique voices and experiences to share.

Laptop and office supplies

Take my parenting blog for instance. There are about a million moms out there who are sharing parenting content online. Here’s the thing though – our children are all unique.

We all parent in different ways. And we’ve all lived different lives and had different experiences.

What is it that you love and have experience in? Whatever it is, pick that as your niche.

3) Find Your Audience

Knowing whether or not there is an audience out there for the niche you’re interested in can be difficult to judge sometimes.

Stop and think about the niche you’re leaning towards going with. Who is your target reader?

List down their:

  • age range
  • gender
  • job
  • and interests

Next, think about the specific niche and what your reader might be looking for answers for. What problems does he/she need to be solved?

Do a Google search on that problem and see what comes up.

If you’re met with just a handful of sites then it might mean that your audience isn’t very big. However, if there are plenty of search results, it’s safe to say that there is an audience looking for answers.

notebook and pencils

Another way to decide whether there is an audience for your niche topic is to poll communities that you might be a part of.

Before launching this blog I polled a group of women in an online Facebook parenting group.

I wanted to know if there were women out there that were interested in making an income from home. These were the results:

507 women voted in the poll, of those 507 women:

105 voted for the “Stay-at-home mom but would love an at-home income” option.


94 voted for the “Work full time but would love an at-home income” option.

The rest were all happy with their current circumstances whether that was working full time, part time, or being a stay-at-home mom.

That means almost 40% of the women that voted in the poll were interested in working from home.

That’s a pretty clear result that there is an audience for my blogging niche.

Be creative and find ways to get feedback from who you think would be your target audience. Ask friends, post in Facebook groups, send out emails.

If you can find out whether there’s an audience then you’ve basically already taken the next step.

4) Research Whether it is Profitable

I’m going to go ahead and assume that if you’re on this blog reading this post then you’re not just interested in blogging as a hobby. You want to make an income from it and it wouldn’t hurt if that income was a healthy one, right?

So, a logical thing to check off your list when you’re choosing your blogging niche is whether or not it is going to be profitable.

I would say just about any niche you choose is going to be able to be monetized in some form or another. The truth is, though, that some blogging niches are just more profitable than others.

That may or may not matter to you, but it is something to take into consideration.

This post has a great list of niches that do well –> 14 Most Profitable Blog Topics that for Beginners and Pro Bloggers in 2019.

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Of course, knowing how to make money with your blog is important as well. You can read about how I made money with my parenting blog in this post –> Do These 8 Things to Make Money from Your Blog

Like I said, pretty much any niche is profitable if you put enough hard work and effort into it, but you might have an easier time with certain topics than others.

5) Niche Down

Finally, you want to niche down. Not too far, but just a step or two.

For instance, when I started this blog my umbrella niche was ‘how to make an online income from home‘.

I niched down a little to ‘how to make an online income blogging‘.

And then once more to ‘how to make a blogging income as a stay-at-home mom‘.

Woman writing in notebook

My target reader is a stay-at-home mom that is looking to create another income stream but doesn’t want to go out into the workforce to do so.

However, because my broad umbrella topic is ‘how to make an online income from home‘ I can still add the occasional post that will fall into that category. My pillar posts that define my niche will be directed at moms, but my content is not solely limited to that.

By honing your niche, you’re filtering down your audience and finding a genuine, loyal following. People that are looking for very specific answers that you’re going to be able to give them.

So, number five – Get a little more specific about your niche.

These steps will really help you to decide which blogging topic you want to focus on, but give yourself a little grace. Many bloggers (myself included) start out with a fairly vast range of topics.

With my first blog, I was writing about everything from fitness to baby sleep schedules.

Over time I came to realise what niche I really wanted to blog about and I focused my efforts there.

Once you’ve found the niche that you really click with, your line of focus gets sharper. Things are simplified, and there are fewer distractions.

Key Takeaways:

  • This about what you are passionate about and have knowledge about
  • Research whether or not you can make money in that niche
  • Further niche down

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