How to Create a Tripwire When You Don’t Have Your Own Products

This post may contain affiliate links. Please refer to my disclosure.

Are you stuck?

You’ve heard about tripwires and the great passive income that they offer, but you have no clue how to create a tripwire when you don’t have your own products.

Yeah…that was me for some time.

I know that there’s a push for bloggers to create their own marketable products, but sometimes that just isn’t something that you’re willing or able to focus on.

Creating products take a lot of time and energy. If you’re not in a place to really focus on that right now you may be thinking that tripwires just aren’t something you can do.

Except that’s not true because there is another clever (and super easy) way to set up tripwires by just using affiliate products.

How do I know it works? Because I’ve implemented it on my own blog and have seen email subscribers purchase the products over and over again.

If you want to get in on the fun go ahead and keep reading…

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What is a Tripwire?

I guess before we go too much further, we should really talk about what a tripwire actually is.

So, a tripwire is an offer that you share with a subscriber immediately after they sign up for one of your freebies.

It looks like this: Reader signs up for a freebie >>> They’re redirected to a landing page with your tripwire offer >>> They either buy the tripwire or decide not to.

The tripwire is directly related to the freebie on offer and is usually low cost.

Often times the order goes: freebie >>> tripwire >>> product.

However, you don’t have to have a product and could just offer the tripwire. It is totally up to you.

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Get Started With An Email Provider

Before you can set up a tripwire you really need to have your email series set up.

You can read more about how to set that up in this post.

If you haven’t got any of that set up then start by looking for a good email provider.

I always recommend Mailerlite to new bloggers because they offer excellent service and their pricing is pretty great.

I’ve used both Convertkit and Mailerlite and while they both have their pros and cons, my recommendations are as follows:

Go for Convertkit if you plan to create your own products and will be using your email list to market them.

Go for Mailerlite if you don’t have aspiring plans to create your own products, or you only plan on creating low-cost items.

I would not recommend going with Mailchimp. They don’t have a blogger focus at all and their pricing is not great either.

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Do Lots of Research

Using an affiliate product in place of a product of your own is a simple way of still getting in on some of that passive income. However, you do need to do your research.

Related: 22 Affiliate Programs for Bloggers

Remember, you’re promoting a product on YOUR blog, so you need to make sure that you can fully stand by whatever it is.

Here are a couple of things to keep in mind:

#1 Affordable

The product needs to be affordable. You’re gonna find it hard trying to sell a $70 product straight off the bat.

Think more along the lines of $7-20.

Directly Related

The product that you offer as your tripwire needs to be directly related to your freebie. There’s no point in offering someone that signed up for a free cleaning list a $17 guide to raising chickens…

Think about the problem that your freebie solves for your reader and then see if you can find an affiliate product that will help them that much more.

Understand the Product

As I mentioned before, you are promoting a product on your blog which means you need to know the ins and outs of it.

You also need to really understand the product so that you can actually sell it.

It’s going to be difficult to write much about it or promote it in any way if you don’t know exactly how it will help your reader.

Write a Killer Landing Page

This is the part that totally overwhelmed me, which is why I was so grateful to get templates from Kate Doster’s Love Your List 2.0 Course.

This course is an investment, but it has been 100% worth it. Honestly, I’ve only gone through about half of what is in it and I’ve learnt so much.

There are a ton of email marketing courses out there that just talk in vague circles, but Kate spills all the deets. She doesn’t keep things secret.

It was her course that made writing a landing page so much easier for me and helped me to get my brain thinking how my reader would.

Focus on How the Products Solves a Burning Problem

In order to sell the affiliate product that you’re recommending, you need to focus in on HOW the product will solve the burning problem that your reader has.

Give real-life relatable situations and scenarios that they can see themselves in.

Write so that they know that you’re on their side and you want to help them.

Think about times when you’ve been persuaded to purchase a product and consider what made you take the leap.

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Set and Forget

Now comes the real beauty of a tripwire…set and forget.

Once you’ve created your email series and set up your tripwire landing page, you can just forget about it…and watch the money come in.

But what happens if no one is making purchases?

Well, there are a couple of things to consider:

#1 is how many email conversions you’re getting. If you’re only getting a handful of conversions over the course of a week then you can’t expect to make many tripwire sales.

#2 is time. Don’t give up on it until you’ve had zero sales for a month. Although, you still need to consider my first point.

Trial and error is where it’s at when it comes to blogging and this extends to email marketing as well.

What works for one may not work (or at least not in the same way) for another. Be willing to experiment and you’ll go farther than those that give up after the first failed attempt.

So, can you have a tripwire without your own products? You betcha! Setting up affiliate products as your tripwire is a great way to make passive income without having to put the effort into creating products of your own.

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