How to Create Epic Opt-In Freebies

How to Create Epic Opt-in Freebies

This post may contain affiliate links. Please refer to my disclosure.

If there’s anything I wish I would have done sooner with my first blog, it would be to create freebies. Knowing how to create epic opt-in freebies will give you a great push in the right direction.

As a beginner blogger you may not have even thought about this. I know I hadn’t.

You’ve likely only really focused on the content you’re planning to write. And that’s normal, and fine, but let me urge you to add building your email list to your thoughts.

What do freebies and an email list have to do with one another? The simple answer is everything!

Keep reading to find out how to create epic opt-in freebies and all that goes along with that.

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How to Create Epic Opt-In Freebies:


The first thing we need to address is why you need to create freebies.

There are three reasons:

First of all it is a wonderful way of building your email list.

Why do you want to build an email list?

Because it gives you direct access to your audience without all the distractions of social media, etc.

It can become another revenue stream, and it also gives you the chance to connect with your readers on a more personal level.

An opt-in is kind of like the carrot at the end of the stick. It is what will draw your audience in and encourage them to join your list.

Secondly, it also shows your audience that you are willing to give. No one likes to be in a one-way relationship. The same is true here.

Share with your readers and their loyalty will only grow.

Finally, if you have or one day wish to have a product that you’d like to sell, then creating a freebie that correlates with that is a great way of creating a sales funnel.

Now that you know why you need to create freebies, let’s talk more about the ‘how’.

How to Create Epic Opt-in Freebies

Make it Relevant

First of all, your freebie needs to be relevant to your blog and the audience that it caters to.

There is no point in creating a freebie that relates to home decor on a blog that is focused on financial investment.

Sure, you might get subscribers, but they aren’t going to stick around for very long.

Keep your opt-in freebies relevant to your niche.

In fact, it is even better if you can poll your target audience and find out exactly what it is that they’re looking for.

If you are part of relevant Facebook groups or other forums just ask a question that prompts them to share the issues that they’re struggling with.

Make it Valuable

Knowing how to create an epic opt-in freebie means that you’ll hopefully be able to convert those subscribers into customers.

It is the first step in the sales funnel process and an important one at that.

If your freebie doesn’t hold some value, then your subscribers are going to be very unlikely to want to make any purchases.

However, if your opt-in freebie blows them away or leaves them hanging out for more, then you’ve got yourself a winner.

Think of your freebie as preface for what could be had.

Solve issues that your audience might be having and you’ll then have the opportunity to offer them even more.

How to Create Epic Opt-in Freebies

Freebie Ideas

Okay, so you know that you should create some freebies, but what on earth do you offer?

Well, think about your target audience. If you already have a few subscribers on your mailing list, then you could ask them what things they need help with in an email.

Or, as I suggested above, poll Facebook groups and online communities.

If you can, think of a freebie that will tie in with a product or even affiliate products that you wish to promote.

Here are some ideas as a jumping off point:

  • Email course
  • List of things (i.e. kids activities)
  • Planner
  • Calendar
  • Printable quotes
  • Meal Planner
  • Ebook
  • Free graphics
  • Challenge
  • How-to Guide
  • Template

Those are just a few that I have personally created in the past. Choose one of them and make it relevant to your niche.

How to Create Epic Opt-in Freebies

How to Create Opt-In Freebies

Now comes the fun part. I personally love taking the time to create epic opt-in freebies.

I’m not a graphic designer, but I’ve learnt enough to get me by.

If, however, you haven’t the first clue, then I would suggest starting out by using Canva for any printables or graphics you might like to design.

They have templates and their whole interface is extremely user-friendly.

If you have even a little experience with the likes of Photoshop and/or Illustrator, then those are awesome programs for creating freebies.

I also love to use Illustrator because I can set a password on any PDFs that I create which means there’s no way for anyone to access them unless they’re on my mailing list.

Whatever you use, be sure to keep these things in mind:

  • Keep designs clear and easily to read
  • Include instructions for use, if necessary
  • Protect your PDFs with a password if you’re able to
  • Use your logo or branding to create a consistent look
How to Create Epic Opt-in Freebies

If you’re wanting to create a free email course, then ConvertKit has you covered.

The way that they have provided automations and email sequences makes it super easy to set up and create an email course that is literally on autopilot.

You can create beautiful opt-in forms and personal emails to welcome your subscribers.

I use them for my mailing list and could not be happier.

Sign up for a free trial here : ConvertKit Sign Up

Selling Your Freebies

Finally, you can have the most beautiful freebies, but unless you know how to market them, then they will be wasted.

First of all, I recommend that you create freebies to go along with your top performing posts.

If you’re new to blogging, or haven’t yet set one up, take a look at my post where I teach you how to start a blog.

In it I talk about creating your pillar content. When you start out, those are the posts that you want freebie offers in.

Once you have your opt-in forms in place on your site, the next thing you want to do is promote them.

If you’ve asked questions in a forum, then you could go back and share that you have an answer for them.

I also love using Pinterest to promote my freebies. I’ve got an entire post and free email course that teaches you how to boost your Pinterest traffic.

Whatever you do, make sure that it is easy for people to sign up. Having an opt-in form right in front of your readers is much better than having them click several times to be able to sign up.

Make your freebie easy to access.

Use the above recommendations to create your opt-in freebies. If you find that one isn’t converting many subscribers, then reevaluate and figure out if you need to change things up.

I know it can be difficult to try things if you’re not sure they will succeed, but I can assure you that they definitely won’t if you never try in the first place.

5 thoughts on “How to Create Epic Opt-In Freebies”

  1. I really appreciate this information but how do I get several sign up forms on my site? I thought I could only use one! I have mailchimp currently and am trying to create a better sequence but I’m pretty sure it will replace my current one!
    Thanks for your time!

    1. Hi Esther. I don’t currently use Mailchimp but from what I can see you are able to do this by creating an automated campaign. You would choose to create a new campaign and when given the option, choose ‘automated’. You would link it up to the list that you had created which should be attached to the form you created.
      I hope that helps!

  2. Hi Christine,

    These are valuable information for creating freebies. I agree that freebies can potentially increase subscribers to the blog. As you are sharing something valuable that the readers are looking for or are interested in. Canva is a great tool and so affordable being its free. My goal for 2019 is to create additional freebies that are simple and easy to use.

    Thank you for this informative post!

    – Sandy

  3. Hi Christine,

    Thanks for writing this post. It’s been very helpful. Appreciate it!

    Freebies are very important in an email. It’s a great way to grow an email list if you send free content yet valuable emails to your subscribers.


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