How to Get Readers to Actually Click on Your Pins

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This post may contain affiliate links. Please refer to my disclosure.

This post about how to create good Pinterest titles is the seventh in a 10-day blog series that I have created.

I’ll be sharing all my Pinterest tips and tricks with you so that you can optimize your Pinterest strategy to help drive more traffic to your blog.

I personally have a love-hate relationship with Pinterest mainly because it is so fickle.

However, if you can realize that and insert that knowledge into your blogging strategy, then you can still use it to your advantage.

Here’s what you have to look forward to over the next 10 days:

How to Create Catchy Pinterest Titles that Will Drive Traffic to Your Blog

Have you ever had the experience of learning something new and feeling like your eyes had been opened?

Like what you learned should have been obvious to you all along but you just didn’t see it before?

That’s what I want this post to do for you if you’re struggling to get people to click on your pins and head over to your blog content.

You could be doing all the right things…designing beautiful pins, making a few for each blog post and pinning regularly.

However, your traffic is just…sad.

No one is clicking through to read what you have to say.

There are of course other reasons that could be contributing to this, but the one we’re going to talk about today is one of the biggest.

You’re getting your pin titles all wrong.

And I don’t mean to be unkind by saying that, but it is an important thing to be aware of.

If your title isn’t enticing on a platform like Pinterest where there is SO. MUCH. CONTENT. people will just keep scrolling right past your pin.

So, how do you fix it? How do you create headlines that stop people in their tracks and convince them that they need to click right this very minute?

Let’s talk about it.


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Understand User Intent

The first thing that you really need to get a grasp on is user intent.

What is your audience looking for?

The most likely answer is that they are looking for a solution to a problem they have.

Perhaps your target audience is someone interested in home decor. In that case, they may be looking for decor ideas.

Whatever your audience is, take the time to understand what they’re interested in and what they’re looking for.

Once you understand that, you’ll understand how to phrase your titles in a way that will help your audience know what you’re offering.

Vague titles that aren’t at all direct won’t attract clicks. I can guarantee you that.

Here’s an example of a vague and non-enticing headline:

5 Breastfeeding Tips

When it could be:

5 of the Best Breastfeeding Tips for the Struggling Mom

See the difference?

Which one would you be more inclined to choose?

Use a Headline Analyzer

I use CoSchedule’s headline analyzer on an almost daily basis.

I can’t remember how or where I discovered this tool but I’m so glad that I did!

You can put your headline in and it will analyze it for you and give you a score.

Your goal should always be 70 and above.

As a rule, I tend to come up with 2-3 titles per post. That way I can play do some A/B testing and play around with keywords.

CoSchedule headline analyzer is free, but you do need to sign up for an account with them.

typing on laptop

Use Something Different to Your Blog Post Title

Typically speaking, your blog post title should be focused on incorporating the keywords that you are targeting.

However, when it comes to your Pinterest headline, you can be a little more creative.

Don’t be afraid to use a different headline for Pinterest and see how it goes.

I usually create two pins per post. On one I use the blog post title and then I create a second title for the other pin.

Research Words that Convert

The are some words that are just more intriguing and enticing than others.

Creating urgency is also another great tactic for getting those clickthroughs.

Take the time to do a little research in order to understand which words and phrases are good to use in headlines.

Here is a good place to start: 17 Must-Use Words in your Headlines

Numbers are also really good at converting Pinterest traffic into blog traffic, so be sure to use them when it makes sense.

computer desk

Use Your Keywords

While it is good to play around with different headlines on Pinterest, it is also important to use your keywords or at the very least a variation of your keywords.

This is because Pinterest is a search engine and ranks content like Google does.

Therefore, you want your pin to be closely aligned to your blog post in the eyes of Pinterest. Otherwise it will be harder to get it to rank because Pinterest will get confused.

Use your keywords in both your title on the pin and in your pin description.

Pay Attention to Design

Your headline and the design of your pin are equally important to the overall success you will have.

You can have a gorgeous design but a vague and boring headline.

Or you could have an awesome headline but it is too difficult to read and so no one clicks on it.

Use clear, easy to read fonts as well as colors that are on the warmer end of the color wheel and have good contrast.

If you are going to overlay text on an image PLEASE make sure that the image is faded out and that the text is VERY visible.

I see this mistake made all of the time and it is a really easy fix.

candy

Be Honest

The last tip I have is, to be honest with your titles. No one likes click bait and it will do a heck of a lot of harm to your blog.

If people are clicking on your pin expecting to find one thing but are brought to something entirely different or underwhelming, they will be annoyed.

Not only that, but if Google takes note of the fact that people are clicking off of your post after no time at all, it won’t be given much priority in the rankings.

There is a big difference between a captivating headline and a misleading headline.

Final note…don’t be clickbaity.

Key Takeaways:

  • Make sure you know your audience and what they’re looking for
  • Create titles that are captivating and direct
  • Research words that capture attention and entice people to click
  • Use your keywords in your title and pin description
  • Make sure that your titles are easy to read
  • Always be honest. Remember to be captivating, not clickbaity
Pinterest image about how to get readers to click on your pins

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