This post may contain affiliate links. Please refer to my disclosure.
Do you want to know how to get your blog into Mediavine?
I first heard about Mediavine from a blogging friend of mine back in 2017. Before that time, I had never even entertained the idea of finding a different ad company.
I had Adsense ads on my blog and to be honest, I wasn’t even sure how I was going to scale my income at all.
Perhaps the opportunities would just present themselves?
If that’s you, then let me share a few things that I’ve learnt along the way.
Yes, sometimes opportunities do present themselves, but a lot of times, those opportunities only come along because you’ve been working hard.
Getting into Mediavine became a goal of mine at the beginning of 2018. In June of that year, I was able to apply and was accepted.
One year later I applied to get my second blog accepted and was also successful.
Having done it twice now, I feel as though I have something to share that will help others trying to do the same.
What is Mediavine?
The first thing you need to understand is what Mediavine actually is.
You may know it as an ad network, but they are so much more than that!
Their team is forever working on expanding and growing while creating tools and services that are designed to help bloggers.
You see, the company itself was founded by bloggers. This means that the whole company mindset is about how to make YOU, the blogger, MONEY.
That goes beyond just placing ads on your site.
The Mediavine team is constantly educating their publishers on the best practices for increasing blog revenue and creating a long-term sustainable business.
Besides the obvious ad network that they are, the Mediavine team also has a great plugin called Create by Mediavine.
I use it for creating lists and how-to cards, but it also has a recipe card option as well.
It is beyond amazing and will send out schema so that you can get that gorgeous snippet in Google search results.
Best of all…it is free for ANYONE on a self-hosted WordPress site to use.
To see an example of a list you can scroll to the end of this post. Otherwise, here are a couple of posts where there are examples of me having used either a list or how-to card:
In the Works
Mediavine has also come out with the news that they are working on two VERY exciting things.
#1 A theme. But actually, it is so much MORE than that. It is a framework upon which many child themes can be built.
Consider the Genesis framework and how awesome that is and then multiply that by 10,000.
It is going to be optimized for getting incredible site speed scores and just having a nice light blog overall so that user experience is awesome and you don’t have to have so many plugins.
You can read more about the incredible Trellis framework in this post.
#2 A sharing plugin. I don’t know a whole lot about this yet, but I know that it is also in the works and because it is Mediavine that is working on it, I know that it is going to be made incredibly well.
Why You Want to Join Mediavine
Aside from the above information, here are a few reasons why Mediavine is totally a team you want to be a part of.
Duh! I mean, money.
When I had Google Adsense running on my blog, I was earning pennies. The week I joined Mediavine my RPM was 10x as much as it was with Adsense.
Fast forward a year and my RPM sits between $16-$25 USD depending on the season.
Mediavine was what took my blog from a hobby to a legitimate business.
How Much Does Mediavine Pay?
This question is not all that different from asking, “How long is a piece of string?”.
It is impossible to give a definitive answer because it is going to be entirely different for everyone.
How much you get paid is dependent on your RPM (revenue per 1k impressions). Mediavine calculates this per 1000 sessions.
You’ll find that your RPM will depend on a lot of factors such as your niche, how your content is laid out, time on page, etc.
As I mentioned above, my RPM averages $16-$25 USD depending on the time of year. That is for my blog in the parenting niche.
The good thing is that Mediavine gives you a TON of information on how to improve your RPM. You can find that in this post here.
Here is another reason that you’ll want to give Mediavine a go. Their customer service is, without doubt, the best I have ever received from any company I’ve come into contact with.
Oh, and they don’t have an affiliate program so you can know FOR SURE that what I’m saying is 100% genuine.
They ALWAYS give more than they ask for and go above and beyond with everything.
I live on the other side of the world from where they are based and I still receive incredibly prompt responses whenever I have a question.
Honestly, even if I found another company I could make more with, I wouldn’t switch because Mediavine’s customer service is worth its weight in gold.
Mediavine Entry Requirements
So how do you get into this incredible company? There are definitely certain requirements and that is because they only want quality publishers in their network.
I also know that Mediavine wants the best for their publishers, which is another reason for the entry requirements they have.
Here are some of the most basic:
- 25k sessions (not page views!) in the last 30 days
- Predominately English-speaking audience
- High quality, original content
What They Look At
While the entry requirements are fairly straightforward, there are several other things that Mediavine looks at before they will approve you.
Things such as the age of your domain (advertisers like at least 4 months of history).
They will also take a look at the pages on your blog that are getting traffic.
Another thing that Mediavine will take into consideration is the source of your traffic.
There’s nothing wrong with social media traffic, but what they want to see is that your traffic is genuine…not spammy bot stuff.
Paid traffic is fine so long as it is legitimate (i.e. promoted pins or Facebook ads).
How to Get Your Blog Into Mediavine
So how do you go about getting your traffic to the point of being able to apply to Mediavine?
I know that it can seem impossible when you just start out, or even a while later if your traffic isn’t growing.
For me, it was definitely a “pie in the sky” goal, but once I actually started working hard on it, I was able to get my blog there much sooner than I expected.
So here are a few things that I did and recommend you do if you’re serious about boosting your traffic.
1. Publish Content 2-3 Times Per Week
Publishing fresh content is super important, especially if your blog is brand new. The more content you have, the more opportunities for traffic.
It will also give you an authoritative voice on the topic you’re writing about.
Here’s the catch though, it MUST be quality content.
Don’t just write for the sake of writing. ALWAYS give you reader value.
Invest in Decent Tools
Blogging is awesome because you can start without having to lay out much money at all.
However, there comes a point where it is incredibly wise to invest in your business in order for it to grow more effectively.
Below are tools which I have invested in myself and would recommend to other bloggers looking to grow their blog into something that will generate a sizeable income.
Tailwind is a scheduling tool. You can use it for both Pinterest and Instagram, although I’ve only ever used it for Pinterest.
Personally, I find the best part of if to be the Tribes that you can join. They bring both of my blogs an impressive amount of traffic on a daily basis.
This alone is worth its weight in gold.
You can see a review of Tailwind Tribes in this post.
Keysearch is a keyword research tool. If you want to create a foundation on your blog that will result in long-term traffic, you NEED to implement SEO.
Related: 7 Simple SEO Tips
Keysearch is a VERY affordable option that will help you to find keywords that you’re likely to be able to rank for.
I also like that I can track my ranking for specific keywords there as well.
#3 Quality Hosting
When your blog is getting a small amount of traffic, using a host like Bluehost is perfectly fine.
However, if you notice that your traffic is on the up and you want to make sure that nothing bad happens (like your server crashing or throttling your traffic) you really want to invest in quality hosting.
This blog is currently hosted with Siteground and I’ve had a great experience with them.
My larger blog is with Pinteresting Strategies is a course by Carly Campbell. It is the number one Pinterest course I recommend to anyone wanting to grow their Pinterest traffic.
She mainly focuses on manual pinning, but you can totally use her strategy with scheduled pinning as well.
I have seen the results of her strategy on both of my blogs and highly recommend her course.
It is also ridiculously affordable at only $47. You seriously can’t go wrong.
#5 Stupid Simple SEO
Having a tool like the above mentioned Keysearch is a little useless unless you actually have a keyword research strategy in place.
That’s where Stupid Simple SEO comes in.
It is a course that is only open a few times a year, so it is worth signing up to his mailing list to stay informed of enrollment openings.
The course is an investment, but it is one you will not regret.
I bought it a couple of months ago and have gone through about 50% of it so far (if that).
There is SO MUCH incredibly valuable and actionable information in there.
His strategies have already increased my Google traffic and I’ve only touched the surface.
You can try out his free course HERE.
Always Incorporate SEO
I’ve harped on about SEO but I’m going to say it again. Make sure that it is part of your strategy.
Don’t wait to start implementing it. And don’t get discouraged when you don’t see results right away.
It took my first blog about 18 months to get out of the “Google sandbox” but now my traffic is on the increase and it is passive, which is awesome!
Do Keyword Research
Part of implementing SEO is doing good keyword research. You should be doing this to every single post that you write.
Once you get into the habit it can be difficult to get out of it. You’ll find that it just becomes part of your workflow.
Optimize Old Content
Another great way to increase your traffic from search engines is to optimize old content.
We’ve all got those posts from when we first started blogging that are just…meh.
Don’t ignore them! See how they can be improved and work to optimize them.
I’ve been able to take multiple posts that weren’t ranking at all to being on the first or second page of Google.
Ignore Tasks with Low ROI
This is a super important tip because it is something that all of us are guilty of at one point or another.
Stop doing tasks that don’t give you any return for your time.
That might include Facebook threads and stuff like that. Really look at what you’re spending your time on and if it is giving you enough in return.
I totally gave up on Instagram for that reason.
I would spend hours editing beautiful pictures and curating my feed for just a handful of visitors to my blog.
It was not worth it and so I started using that time to do other things like building my email list and publishing fresh content.
Focus on Pinterest
Pinterest is great for getting traffic quickly. It is how I was able to get this blog approved with Mediavine just 4 months after launching.
If you’re working on SEO but don’t have any other focus in the meantime, take a look at how you can use Pinterest to get readers to your blog.
It is a great platform that can be really rewarding if you know how to implement a great strategy.
Learn how to use it the smart way in my free Pinterest course!
Invest in Advertising
Honestly, I had never even considered paid advertising until the last few months when Pinterest went public and everyone started using doomsday language.
We all know that Facebook became a “pay to play” platform years ago and the prediction was that Pinterest would become the same.
So far, I’m not seeing that but it could definitely happen in the future.
Here’s the thing though this blog was super close to being able to hit the Mediavine threshold and I didn’t want to miss the opportunity.
So I spent a little bit of money on promoted pins to get me over the finish line.
You could do the same using Facebook ads if you know a bit about them.
Applying to Mediavine (the process)
So you’ve hit 25k and you’re ready to apply to get into Mediavine. What should you expect?
First of all, you’ll be required to fill out a Google document and send that to them. It will ask for your session count, your URL, and whether or not you currently have a blog with them.
For the record, if you do already have a blog with Mediavine, the traffic threshold for getting a second blog accepted is considerably lower.
This blog had just over 10k sessions in 30 days and was approved.
Once they’ve received the Google doc, you’ll be asked to send through a report from Google Analytics.
Don’t worry, they give you clear instructions as to how to do it all and you can always contact them if you get stuck.
The Mediavine team will do a thorough review of your blog themselves.
After that, they send off all your information to their advertising partners to take a look at.
If you are approved by both the Mediavine team AND their advertising partners, you’ll get an email that looks something like this:
After that point, it is just a matter of making sure that your site is set up correctly for their ad placements (they’ll walk you through everything).
Once all of the details are taken care of, they’ll launch the ads on your site and you’ll be good to go.
It takes a couple of weeks (sometimes months) for your RPM to stabilise while you earn the trust of advertisers.
However, over time you’ll be very happy with your earnings.
There are some bloggers that get rejected by Mediavine. Yep, it happens.
If you find yourself in that position it can be disappointing, but don’t let it get you down! You can always reapply, but first, there are a couple of things to take into consideration:
Why it Happened
Sometimes Mediavine is able to to tell you why you were rejected and other times not.
That’s because it isn’t always them doing the rejecting. Sometimes the advertisers say no and don’t give a conclusive reason why.
However, take a good look at your site and take into consideration these things:
- The age of your domain
- The quality of your content
- The geographical demographics of your readership
These are often reasons for bloggers getting turned down.
What to Do About it
So what should you do if you aren’t accepted the first time?
Try to fix whatever issues they point out. And if they weren’t able to give you a clear answer, try and figure out what might be the cause by referring to the list above.
Write more quality content targeting English-speaking readers.
If domain age is an issue, give it time.
Try again in a few months, but don’t give up!
I haven’t personally written a post reviewing Mediavine as a company (although I’m sure you can already tell that I love them) however, here are several posts from other bloggers that have written reviews:
After having been with Mediavine for over a year now, I cannot recommend them highly enough.
Their team and the other bloggers in the network are always working to encourage and build you up.
Finding a community like that will only do you good as you work to grow your blog.