How to Make Your Blog Stand Out in a Saturated Niche

This post may contain affiliate links. Please refer to my disclosure.

The thought of making money from blogging is appealing to you, but there is one BIG thing holding you back.

How on earth are you going to make your blog stand out from all the THOUSANDS of other blogs out there?!

Blogging seems so overly saturated and you wonder if there is anything new that you can bring to the table?

Well, here’s the truth…there is nothing new under the sun.

If you’re going into blogging with the idea that you need to provide never-before-seen content, then you’re going to feel like a failure.

So where does that leave you? How can you be successful with blogging when there are so. many. other. successful bloggers already out there?

It comes down to hard work and persistence, but there are also a few other things that will make a big difference when it comes to making your blog stand out from the rest.

Keep reading to find out what they are…

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#1 Keep it Clean & Fast

The online space is SO full these days. There are advertisements, status updates, breaking news, and encouraging quotes all in the space of a couple scrolls of your finger.

If you really want readers to enjoy being on your blog you need to make it simple and easy to read.

Keep your blog design clean and steer away from annoying pop-ups.

Break up your posts so that readers can easily skim read (newsflash…we ALL do it).

Not only that, but see how you can keep your blog nice and fast. This article gives some very helpful tips on how to do just that.

Get rid of unnecessary plugins and always be sure to optimize your images.

Those two things alone will make a big difference. That way your readers won’t be clicking off your blog because they’re tired of waiting for the page to load.

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#2 Always Use SEO

You’d be forgiven for being overwhelmed and a little bitter about the algorithm games that most social media platforms are constantly playing at.

You think you’ve finally figured it out only to have them switch it all up again.

And social media is often the place where we start comparing ourselves to others both in the personal and business sense.

You see influencers with high follower counts and wonder why on earth you can’t achieve the same?!

So here’s my tip…stop playing the game. Instead, focus on SEO.

Stupid Simple SEO is a course that I took early in 2019 and I would recommend it to anyone that is looking to increase their traffic from Google. You can read more about it HERE.

While I don’t disregard the use of social media platforms for traffic generation entirely, I just don’t spend a lot of time on it.

It is too difficult to get your content in front of your audience with all the other distractions out there.

Pinterest and Google are where I suggest focusing your efforts.

You can read about the Pinterest strategy that I use HERE.

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#3 Create High-Quality Content

Creating content that people actually get value from WILL pay off.

Knowing the questions that people are asking and then answering them comprehensively will lead to success over time.

You just have to be thorough and avoid the temptation of the easy road.

There isn’t a word count that you have to achieve, although to be truthful, if you’re trying to be comprehensive then posts do tend to be above 1000 words.

The key here is to think about how you can provide your readers with THE BEST post to answer their burning questions, or solve the problem that they’re struggling with.

Related: How to Write Killer Content That Your Readers Will Love

#4 Always Write with Your Reader in Mind

That leads us to this point about always writing with your reader in mind.

Once upon a time personal blogs used to be the thing…but no one really cares anymore.

Sure, maybe once you’ve provided your reader with value they may start to take an interest in your personal life, but generally speaking, if you want to make money blogging, you need to be thinking about how you can help your reader.

That’s it.

Always write with them in mind. What do they want to know? What problems do they have? What questions are they asking?

Once you have that mindset, you’ll be on the right path.

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#5 Include Great Images

While I don’t believe that written word will ever go away, there is something to be said for using high-quality images in your blog posts.

If you are a fairly confident photographer, then, by all means, use your own photos whenever you can.

However, if that is not your forte then investing in a stock photo subscription is definitely the way to go.

I personally love and use Depositphotos for images on both of my blogs. You can check them out HERE.

I find them very affordable and their selection is really great!

#6 Use Captivating Headlines

You could have written the most interesting and helpful blog post, but unless you get the title right, you’ll only be hearing crickets.

This is especially true when it comes to Pinterest. Be smart with how to title your blog posts, but you can also use different headlines on your pins to see which ones work the best.

Coschedule is where I like to check my headlines to see how well they’ll perform. It is totally free, but you will need to create an account.

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#7 Put a Spin On Things

While I did say that there is nothing truly new out there, it is also wise to put your own spin on things.

For instance, there may be a super popular topic that you know is doing well. Instead of writing what everyone else is, maybe take it from a different angle.

The Kon Marie method was huge a while back and everyone was sharing posts about it and hacks to try.

I saw a few pins on Pinterest about why the method isn’t great and what to try instead.

That was smart.

They took a popular topic and gave another perspective.

#8 Use Your Voice and Experience

Again, while there is nothing new out there…you are unique.

You are the one thing that IS going to be different from all of the other blogs out there.

I remember thinking that no one would really care what I had to say. There is nothing particularly different about my life.

I’m married with three kids. I was a nurse before I became a mom and I live a very ordinary life.

However, I do have different values and beliefs. We all do.

And that is what will make you stand out. Don’t be afraid to share your own perspective and inject your personality into your blog.

Sure, some people are going to be repelled by it and they’ll click away, but what you’ll find is that there are going to be a lot of people out there that like what you have to say.

They think the same way as you and are thankful to have found another person that they can relate to.

That is how you will build an audience that loves your content. Just be yourself and be honest.

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#9 Be Consistent

I know a lot of blogging experts talk about being consistent so that your audience knows what to expect from you.

I’m going to come at it from a different angle and say that you need to be consistent for your own sake.

It is far too easy to give up blogging because you’re not seeing immediate results. The success that comes from blogging takes time to achieve.

You have to put in the hard work now and TRUST that it will pay off in the future.

That isn’t an easy thing to do, but being consistent will help you to stay focused and diligent with your work.

Plus, you’ll get quality content out on a regular basis and that will also benefit your blogging business tremendously.

#10 Stick It Out

In 2019 the Hosting Tribunal states that there are over 500 million blogs on the internet.

If you’re a new blogger and you read that number it wouldn’t be surprising to find yourself feeling defeated before you’ve begun.

Here’s the thing though…while there are literally millions of blogs out there, millions of them are inactive or just personal accounts of people’s lives.

The number of successful blogs out there that are generating a healthy income is a harder number to pin down.

Do you know what they have in common though? They didn’t give up when the first hurdle appeared…or the second…or the tenth.

Blogging is a long-term game.

I’m personally friends with a couple of bloggers that have been doing it for over a decade and they’re STILL learning new things all the time.

Blogging is a new and ever-evolving industry that we’re all working to come to terms with.

No one goes to blogging school because there isn’t one. Not really.

It is a unique and individual journey for each and every one of us. Don’t compare because it will rob you of your joy.

Work hard, stick it out and trust that even though you may see flop after flop, that doesn’t mean you’re failing. It is just the journey that you’re on to blogging success.

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