This post may contain affiliate links. Please refer to my disclosure.
This post about how to use Pinterest to drive traffic to your blog is the third in a 10-day blog series that I have created.
I’ll be sharing all my Pinterest tips and tricks with you so that you can optimize your Pinterest strategy to help drive more traffic to your blog.
I personally have a love-hate relationship with Pinterest mainly because it is so fickle.
However, if you can realize that and insert that knowledge into your blogging strategy, then you can still use it to your advantage.
Here’s what you have to look forward to over the next 10 days:
- Day 1: 3 Pinterest Marketing Mistakes that You Really Need to Fix
- Day 2: What You Need to Know About Manual Pinning vs Scheduled Pinning
- Day 3: How to Use Pinterest to Drive Traffic to your Blog the Easy Way
- Day 4: How to Find Your Best Pins and What to Do With Them
- Day 5: 4 of the Best Tools for Creating Pin Images
- Day 6: The Best Ways to Avoid Having Your Pins Marked as SPAM
- Day 7: How to Get Readers to Actually Click on Your Pins
- Day 8: 5 Completely FREE Pinterest Courses You Need to Know About
- Day 9: What You Need to Know About Pinterest Group Boards
- Day 10: Tailwind Tribes vs SmartLoop: Which One is the Best?
How to Use Pinterest to Drive Traffic to Your Blog with this 1 Simple Tip
Marketing your content takes up a lot of time, or it can do if you let it.
The thing is, Pinterest really loves new content. Fresh pins are what they are asking for now and I’ll be honest and say that my analytics reflect that.
Every time I publish a new pin it usually does very well.
The problem lies in the fact that creating new content is time-consuming. Not many of us have the spare hours to put together new blog posts every day of the week.
Right now I’m posting once a week on my parenting blog and 2 times a week on this one.
That has me totally at capacity along with all the other day-to-day runnings of a blog.
So what is my clever strategy to get around this hurdle?
Other Helpful Posts…
Utilize What Your Already Have
Pinterest wants fresh pins, but you actually don’t have to go to the effort of creating fresh content as well.
Therefore, you can create new pins for old content and Pinterest is still going to look on it very favorably.
This is particularly useful when you’re optimizing old content. Perhaps you never created a pin for the post, or perhaps your pin design was lacking when it was first published.
Here is the perfect opportunity to give the post another boost.
Use Google Analytics
Instead of just combing through old content and blindly trying to find posts to make new pins for, take a look at your Google Analytics instead.
I often get lost in there just going through all of the numbers, graphs, etc.
It is REALLY valuable though, so make sure you utilize it.
Compare your statistics season by season and see if there are pins that did well but have died off.
Those are the first ones that you want to make new ones for.
Make Fresh Pins
The key is to be making fresh pins and making them regularly.
Pinterest will reward you for both being active and having fresh pins for their platform.
It shouldn’t take you all day to make a fresh pin but that does lead onto another key point.
Pin Design Matters
You can have the most valuable content on your blog but if your pin design is awful then chances are people aren’t going to click through to read it.
Pin design matters a lot. After all, Pinterest is a visual platform.
Think light, bright and colorful without being cluttered and hard to read.
Your images should be crisp and bright and convey the message that you want readers to understand.
Other Pinterest Tips to Grow Blog Traffic
Making and pinning new pins regularly will make a difference to your Pinterest traffic, but there are several other things that will also help.
#1 Pin Often
Pinterest wants to know that you are an active user, so be sure to pin often.
How often depends on how established your account is, but for a beginner blogger I would suggest at least 2-3 times a day.
I pin anywhere from 30-35 pins per day, mostly my own but also other people’s content.
I used a hybrid method of manual and scheduled pinning to allow me the most flexibility.
#2 Invest in Pinteresting Strategies if You REALLY Want to Know How to Get Traffic from Pinterest
If you are truly serious about growing your blog traffic and getting to know the Pinterest platform then you really do need to take the Pinteresting Strategies course.
At only $47 it is a STEAL for all of the valuable information in it.
Carly takes you through her entire Pinterest strategy from start to finish and it is so enlightening.
She doesn’t just teach you what to do, she also shows you why.
This isn’t just a course about getting more traffic. It goes into detail about Pinterest SEO and how you can rank your pins.
You can find out more about the course HERE.
#3 Make Multiple Pins
For every single post that you publish on your blog, I strongly recommend that you make a minimum of 2 pins.
You can use them as a form of A/B testing.
I like to create one 2:3 pin using my branding and then another long pin with different colors and fonts.
It really helps to reach more people as some with be more attracted to certain designs/titles than others.
#4 Use Tailwind
Using Tailwind can really help to free up your time and keep your account active.
Manual pinning is brilliant for beginner bloggers and those getting used to Pinterest.
It is also great if you have little to no budget.
However, Tailwind is definitely worthwhile investing in so that you can at least automate some of your pinning strategy and spend more time focusing on creating new blog content.
#5 Upgrade Tailwind Tribes
I recently upgraded my Tailwind Tribes to unlimited and have seen a direct positive impact on my traffic.
As a beginner blogger, using the Tribes feature in Tailwind is a really great way to get your pins out there and also find other bloggers in your niche.
Tribes come as part of their standard plan and you can try it all for free HERE.
You Need to Have a Pinterest Traffic Strategy
Above all, you absolutely need a Pinterest traffic strategy.
You cannot expect to just pin your content and have it be successful and go viral.
Sure, that happens for some people, but not the majority. And the problem with their success is that they can’t tell you how to replicate it.
Take the time to do some research, invest in the knowledge of others that have proven success over and over, and come up with your own Pinterest marketing strategy.
And then remember to have patience. Rome wasn’t built in a day and a blog rarely is either.
Be consistent, produce great quality content and you will see growth.