This post may contain affiliate links. Please refer to my disclosure.
Knowing how to write a blog post that makes money is something that takes time to learn and implement.
However, you can learn faster by using the tips that others offer up.
This post isn’t just going to share how to make money blogging. Instead I want to teach you about the anatomy of a blog post that makes money.
We’ll start with choosing your topic and then add all the essential elements to make it as profitable as possible.
After all, if you’re reading this post I would assume that making money with your blog is what you intend to do.
If not, that’s fine, but if you’re interested in learning more, then keep reading.
How to Write Great Blog Posts and Make Money Online:
#1 Popular Topics
If you’re serious about making money with your blog post then your process should really begin with research.
Find out what topics in your niche are trending and popular at the moment.
Sometimes the market is a bit saturated which can make competing challenging. If you find that that is the case then here are my suggestions:
1- Make it bigger and better
Go out and read articles that cover the same topic that you’re interested in writing about. Take note of what they’ve covered (and what they haven’t!).
When you write your post focus on making it better than those that are already out there. Give your reader more value than they will find elsewhere.
And take note of the top money making blogs. What are they doing that you are not? Can you learn anything from them?
The answer is most likely, yes.
2- Offer a Unique Perspective
Brainstorm whether or not you can offer a different take on a popular subject.
For instance, the Kon Marie method has been all the rage these days. You can find a ton of blog posts about it by doing a simple Pinterest search.
If you want to stand out amongst the crowd you could write a post that counters the Kon Marie method. Or even a M
Think outside the box.
Posts Worth Reading
3- Niche Down
Sometimes it can be overwhelming when you’re looking at a popular but broad topic.
In a saturated market it is wise to niche down.
What does that mean?
Well, it’s similar to the SEO practice of targeting long tail keywords instead of ones that are just one or two words long.
You may limit your audience somewhat, but you will stand out more.
But how do you find these popular topics?
You can easily do it on Pinterest by using the search bar. Check out this post for more details on how to do that.
Otherwise I would suggest to stay aware and alert. What is trending in the news that fits in your niche? What questions have you seen people asking?
Be clever and pay attention.
#2 Money-Making Topics
Let’s not beat around the bush. If you want to make money from the posts that you write then you need to write about topics that can be monetized.
For instance, it’ll be harder to monetize a post about your breastfeeding experience than it would be to monetize a post titled:
The Best Products to Help You Breastfeed Successfully
It isn’t impossible to monetize the first post that I mentioned, but think about it for a minute.
What kind of reader is going to visit the first post and what kind of reader is going to visit the second?
They may both be interested in breastfeeding, but the person that clicks on the second post has an interest in making a purchase.
The reader clicking on the first post is likely more interested in reading a story than she is in spending money.
So, when you consider the topics that you’re writing on, think about how and if you’re going to be able to monetize it in some way.
Not all posts need to be ones that suit affiliate links, but it is helpful to keep that in mind when you’re planning your content.
You can have a great value-packed blog post that is perfect for the ready-to-purchase reader but if it isn’t getting any traffic then it is all in vain.
You absolutely need to take steps to make your posts SEO friendly. And I don’t just mean the posts that you want to make money from.
Implement SEO strategies for every single post you write and it will benefit you greatly in the long run.
You almost certainly won’t see traffic overnight, but SEO is so rewarding once you do start ranking on Google.
Your traffic seems to be a lot more stable than the traffic you get from the likes of other social media platforms.
Think about it. Great, valuable content that is optimized for profitability and Google ranks you on the first page.
You know what that equals? Money.
#4 Great Shareable Images
Now, not all posts will rank well on Google. It can be difficult to compete in certain niches.
However, that does not mean that you’re not going to get traffic to your post.
There are many other ways in which to drum up interest in your content, social media platforms being one of them.
Pinterest drives a ton of traffic to my blog every. single. day.
I make a concerted effort to create beautiful pins that are optimized for Pinterest.
Not only that, but also for Facebook.
Crisp, bright images do better than cool and dark ones.
Take the time to create images that are begging to be shared and you’ll have a winner on your hands.
#5 Easy to Read
How many times have you clicked on an article and then clicked away because of the sea of text you’ve been greeted with?
Did you know that most blog readers are using their mobile device to access your content?
Having a site that is optimized for mobile view is absolutely essential, but so are the following things:
Write in short sentences and paragraphs
Blogs are not the platform for academic writing.
I know this can be challenging when you’ve been taught to write a certain way, but trust me on this.
Studies have proven that when we read content on the internet, we skim read.
This is made so much easier when paragraphs are broken up into 1-2 sentences.
This tip will make your posts profitable in two ways. One indirectly and the other very directly.
The indirect way is that you’re going to have readers that stick on your page for longer and consume more of your content.
The direct way is that your content will also be longer which, if you’re running ads, means that there will be more ad impressions and subsequently, higher revenue.
Make your font BIG
This is a tip from my ad network (on my parenting blog), Mediavine.
Again, it has an indirect and a direct affect on revenue.
Readers stick around longer because they can actually read your content, but it also makes your content longer (just like breaking up paragraphs).
This means more ad revenue.
Break up your content
You can do this with images, infographics, tables, dividers.
Whatever is relevant and looks appealing.
Just break up the text when and where is makes sense to do so.
This is both user-friendly and gives better ad placement.
Break up sentences and paragraphs to make them easier to read
Increase Font Size
Make your font big to lengthen your content and improve ad revenue
Break up Your Content
Use images, tables, dividers and whatever else makes sense for your readers
Consider Mobile Users
Always check your site appearance on mobile!
#6 Direct Your Traffic
It makes sense that the more pages a reader visits the better, right?
Especially if you have multiple posts that are geared towards generating income through affiliate links, etc.
Whenever you are writing content think about where you can strategically place links to other content on your blog.
I personally have related posts at the end, images in my content, and text links.
Experiment and see what works best for you and your readers, but make sure you are working to direct traffic where you want it to go.
#7 Include Sign up Incentives
Are you working on building an email list to potentially monetize?
If so, you are missing out on so many opportunities if you are not including multiple sign up forms on your site.
Create valuable freebies that draw your readers in and present an easy opportunity for them to sign up to your mailing list.
When it comes to writing blog posts that make money you need to be thinking of more than just including affiliate links.
Consider user experience and traffic options.
It can seem overwhelming at first, but little by little you will get the hang of it and begin to see your income growing.
- Research popular topics and create value-packed content
- Always optimize your posts for Google ranking
- Take time to create shareable images
- Consider user experience and format your post accordingly
- Make use of the traffic you get and direct it to your monetized posts