This post may contain affiliate links. Please refer to my disclosure.
There are so many ‘mom blogs’ out there and the vast majority of them aren’t earning enough to cover costs, let alone bring in a decent income.
When I started my first blog, Christine Keys, back in February 2017, I did so with the intention of making an income.
It wasn’t the only reason I began a blog, but it was definitely a factor. A motivating factor at that.
However, I also wasn’t sure if it was the most profitable niche to go into.
Read more about how to choose your niche in this post –> How to Choose a Blogging Niche in 5 Easy Steps
Was it possible to make money in the parenting niche?
Was it possible to make money at all?
Well, the answer is yes to both of those questions.
And while it is nice to know that it is possible to make money blogging, the real question people want the answer to is…how?
That’s what this post is for. To share with you the ins and outs of how I make money in the parenting niche.
As of writing this post, my parenting blog is still in its infancy at not quite two years old. However, it is paying for its upkeep and adding to our family finances.
It is a beautiful thing when your passion collides with an income stream.
I literally get paid to ‘blab’. To share my thoughts and experiences of parenting my three kids.
So, how do I make money from that? Keep reading…
8 Ways to Make Money from Your Blog
#1 Do the Groundwork
There’s a mentality out there that blogging isn’t a real job. Many people think that blogging is just a hobby (which it can be) or that if a blogger does make money it comes very easily.
Sure, blogging can have many passive income streams, but the reality is that you have to put in the work first.
Before I could make money from my blog I had to do the groundwork.
I spent hours researching and learning about the world of blogging from those who had reached success themselves.
I tried looking up blogs in the parenting niche to see what they were doing. Part of why this post is here is because it was so difficult to figure out how parenting bloggers made their money.
I worked hard to create solid content for my readers and spent time regularly promoting it.
A blog is a constant work in progress.
There are always new things to learn. Graphics need to be updated. Techniques change and evolve.
I had a firm goal of making an income with my blog and so I wanted a website that would be appealing to both my readers and potential advertisers.
Choosing the right theme, creating appealing branding, and reader-friendly content took up a lot of time.
But, it paid off.
Posts You Also Need to Read…
Consistency and hard work were the foundation stones on which my blog was founded.
If you are serious about blogging, no matter what niche you’re in, you will need to do the grunt work. You can be smart about it, but it still has to be done.
#2 Research How to Monetize
No two bloggers incomes look the same. Neither does the source of their income stream.
There are a multitude of different ways to monetize your blog.
Because I’m based in New Zealand, sponsored post opportunities didn’t really exist. The majority of my readers were in the USA and most sponsors weren’t willing to ship products to New Zealand for review.
For that reason, I didn’t bother pursuing sponsored posts, but that is a way that many bloggers make a percentage of their income.
Mediavine is an ad network. One of my blogging friends had joined several months before me and couldn’t stop singing their praises.
Not only was the income 100x better than that of Adsense, but their customer service was brilliant.
So, I joined as soon as my blog qualified and was accepted.
I now earn a part-time income from the earnings I receive from Mediavine and Amazon affiliate links.
You can view all of my monthly income reports right from the beginning of my blog. I’ve included both income and expenses as well as my analytics. Just sign up via one of the forms on this page.
So often bloggers talk about earning an income but it isn’t always easy to see how. Plus, many of the income reports that are published show an overnight success.
Mine is more like “slow and steady wins the race”.
Sign up via one of the forms on this page and you will get access to all of my income reports.
There are more income opportunities than just what I’ve discussed, so make sure you do your research! Blogging never has and never will be a one-size-fits-all.
#3 Be Authentic
This comes along with choosing your niche but I cannot stress how important it is that you stay authentic.
Making a consistent and sustainable income from blogging is a long-term game.
Sure, you can write about what you think people might want to hear, even though it isn’t what you think or believe. That might work in the short-term.
However, if you want to make blogging your career, you’re gonna need an audience. It doesn’t have to be massive, but you need an audience that will be loyal and keep returning to visit your content.
The only way that you’re going to build a community like that is by being authentic.
No, you’re not going to suit everyone’s taste and that’s okay, they’re not your audience. Stick to who you are and you’ll find that you’ll attract readers who have the same mindset.
Having a loyal audience is worth its weight in gold.
#4 Find a Community
I’m not talking about your readers here but about a community of support for blogging.
I was lucky enough to be invited into a blogging group halfway through my first year of blogging. I honestly believe that if it hadn’t been for the support and encouragement of those ladies, I wouldn’t be anywhere near where I am today.
We encourage each other, push each other, support each other, and cheer each other on.
During the time I’ve been part of that group we’ve all become very close friends despite living miles apart from one another.
Because of how valuable having such a supportive group was to me, I wanted to create one for you as well.
Come join us over on Facebook at Raising Kids Making Money Community.
Join a group of women who are working towards their goals and want to encourage other women along the way.
#5 Never Stop Learning
If there’s one thing that is true about the blogging world, it is that things never get stagnant.
You will find that there is always a new strategy, a new algorithm, or a new program to master.
If you wish to fully optimize the opportunity to garner an income from blogging, then you need to have a teachable mindset.
It can be overwhelming when there is so much information out there, so do try to focus on one thing at a time.
For instance, 2019 is my year to focus on SEO.
Christine Keys gets a solid amount of traffic from Pinterest, and while that is great, I also don’t like having “all my eggs in one basket”.
My Google traffic has been growing steadily and this year I really want to focus on increasing that and learning more about SEO. That way, should Pinterest’s algorithms change, it won’t tank my traffic.
And let’s be real, traffic is where money is generated from. No matter what your income source is, you won’t get any if no one visits your blog.
So, keep learning. Try new things and experiment with different strategies.
You never know what might just click and really explode your blog traffic and income.
Find groups online that provide helpful information and work to uplift and encourage one another.
I can’t tell you the number of times that I’ve stumbled across a valuable piece of content in my Facebook newsfeed and then applied it’s strategies to my blog.
Most of the time it has really paid off. Not always, but I’ve also never experienced a negative impact.
#6 Try New Things
Carrying on from the above point, don’t be afraid to try new things.
Sure, if you’re having great success with a certain strategy, then there’s no point in changing it up. However, if things are kind of ‘meh’ then what is the harm in giving something new a go?
The greatest entrepreneurs are those that were brave enough to try something that no one else had yet.
Back in 2018 Pinterest announced that the first 5 pins of the day were the ones that they would promote the most and give the most weight to.
I already had a pinning strategy in place, but I thought, “Why not try it?”.
My Pinterest traffic grew well and maintained it’s growth.
Of course, Pinterest has since changed that recommendation (hello ever-changing algorithms!) but the point is that if I hadn’t tried it out I never would have seen the increase in traffic that I did.
#7 Set Goals
At the beginning of 2018, I set the goal of getting into Mediavine. In order to achieve that, my blog had to reach 25k sessions in a 30-day period.
Let me tell you, I was nowhere near that.
I set the goal but in all honesty, I didn’t think there was any chance to achieve it.
Six months into the year and I was able to send my application in. The second half of 2018 was much more profitable than the first as a result.
I’m one that struggles to write goals down because, in all honesty, I’m afraid of failure. I can’t ‘fail’ if I don’t set the goal.
Do you know what else I can’t do if I don’t set the goal? Succeed.
If you don’t try then you’ll never get anywhere. Even if you don’t achieve the goal that you set out on, I bet you’ll get further than if you hadn’t set that goal at all.
So, I’m going to share something with you now.
My goal, my BIG goal is to replace my husband’s income.
Because I want the freedom to live where we’d like without being tied down to a job.
Heck, we could all pile up into an RV and travel the world if that’s what we chose to do.
Right now, that goal seems huge, but I’ve written it down and the actionable steps that I’m going to take in order to try and achieve it.
I strongly encourage you to do the same.
Get my free printable Action Plan and start working on your goals now by signing up below!
Your goal doesn’t have to be as big as mine. In fact, what your goal is shouldn’t matter to anyone else but yourself.
But, write it down and then focus all your work efforts towards achieving that.
It will not only motivate you, but it will also keep you focused on what is relevant and help mask the distractions that will inevitably happen along the way.
#8 Stay Consistent
Consistency is key in the blogging world.
It doesn’t mean that you don’t venture out and try new things, but it does mean that you continue to work at it even if you’re not getting the results you wanted right away.
Most success in blogging doesn’t happen overnight.
Think of any business, the first several years are spent trying to keep it afloat and work towards more than breaking even.
Depending on your niche, success can happen faster than your typical business. The online world is a lot more instant.
But that doesn’t mean that you’re going to earn much of an income during your first year. I’m not saying that you can’t, only that you’re not a failure if you don’t.
Look at my income reports. If I based my success off of my earnings for the first year, I would be in dire straights.
Realise that you may not meet your goals overnight, and that’s okay.
If you are serious about turning blogging into your income then you need to be determined and consistent with the effort that you put in.
Don’t overcommit either because I can assure you that you will end up burning out and definitely inconsistent with your work.
Set up a reasonable workload and add to it as you feel capable.
It is better to start slow and work up than it is to go gung-ho and crash before you really get started.
When I started, Christine Keys, I was posting once a week. In February 2018 I upped that to 3 times a week. At the end of 2018, I had a baby and I knew that I wouldn’t be able to keep up the same pace of work, so I cut down to twice a week.
You know what? My blog traffic is higher than ever and I’m still able to produce good content on a regular basis.
Consistent, quality content. That is what your audience will love you for.
- Research before starting
- Know who you are and stay true to that
- Find community and give as much as you get
- Learn, work hard and stay consistent
How useful was this post?
Click on a star to rate it!
Average rating / 5. Vote count:
Hey there! I’m Christine and I’ve been blogging since February 2017. My parenting blog, Christine Keys is both my passion, income and creative outlet.
I’ve been able to create a lifestyle where I can make money while also staying at home and raising my three young children.
My new passion is to teach other moms how they can do the same!
I love to create beautiful things and to constantly be learning. When I’m not blogging or wrangling my three crazy kiddos, you’ll find me binging out on Netflix.