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This post about manual pinning vs scheduled pinning is the second in a 10-day blog series that I have created.
I’ll be sharing all my Pinterest tips and tricks with you so that you can optimize your Pinterest strategy to help drive more traffic to your blog.
I personally have a love-hate relationship with Pinterest mainly because it is so fickle.
However, if you can realize that and insert that knowledge into your blogging strategy, then you can still use it to your advantage.
Here’s what you have to look forward to over the next 10 days:
- Day 1: 3 Pinterest Marketing Mistakes that You Really Need to Fix
- Day 2: What You Need to Know About Manual Pinning vs Scheduled Pinning
- Day 3: How to Use Pinterest to Drive Traffic to your Blog the Easy Way
- Day 4: How to Find Your Best Pins and What to Do With Them
- Day 5: 4 of the Best Tools for Creating Pin Images
- Day 6: The Best Ways to Avoid Having Your Pins Marked as SPAM
- Day 7: How to Get Readers to Actually Click on Your Pins
- Day 8: 5 Completely FREE Pinterest Courses You Need to Know About
- Day 9: What You Need to Know About Pinterest Group Boards
- Day 10: Tailwind Tribes vs SmartLoop: Which One is the Best?
Is Manual Pinning Better than Using Tailwind?
As bloggers we are forever trying out new strategies and concepts to see if they will be successful. It challenges us and keeps things interesting.
The downside is that it can also be overwhelming.
People are constantly saying that this works better than that or vice versa.
The same can be said for manual pinning vs scheduled pinning. There are arguments for using both.
Today I’ll share with you the pros and cons of both methods and then what I have personally found to be the most successful strategy.
Other Helpful Posts…
The Concept of Manual Pinning
For those of you with little to no budget, manual pinning sounds really appealing.
You go onto Pinterest and pin your own content as well as that of others and you do it all without a scheduling tool.
It works and it can be highly successful if you do it correctly.
However, you do need to do it correctly.
My biggest recommendation would be to go ahead and invest in Carly Campbell’s Pinteresting Strategies course.
It goes into great detail about how to grow your blog traffic using Pinterest and manual pinning ONLY.
So yeah, you can invest $47 on an in-depth, proven-to-work Pinterest strategy, or spend your money on a scheduling tool.
Personally, I feel that for a beginner blogger it is much smarter to invest in the course and then later assess whether or not a scheduling tool is necessary.
The thing about manual pinning is that you are constantly on the platform and using it.
This means that you’re going to better understand it and how it all works.
As a beginner blogger this is incredibly helpful as you try to come up with a Pinterest strategy that works for you blog.
The Pros of Manual Pinning
When it comes to the pros of manual pinning I can’t mention anything else before I talk about the fact that it is free.
To be able to market your blog content on someone else’s platform for exactly zero dollars is basically amazing.
Starting a blog doesn’t have to be expensive if you’re smart with your time and the resources that you do choose to spend your money on.
Secondly, manual pinning will give you a better understanding of Pinterest as a platform and how their algorithm/SEO all works.
Finally, manual pinning can easily be done from your phone or other portable device even when you’re out and about.
As a working mom this is especially helpful to me. I can’t always be by my computer so being able to just scroll and pin from my phone is very convenient.
The Cons of Manual Pinning
It is time-consuming. You can’t just do it whenever you feel like and you have to make sure to schedule it into your daily routine.
The other con is that if you are away on vacation or just can’t be on Pinterest then there’s no activity happening on your account.
It isn’t a passive strategy at all.
Manual Pinning vs Tailwind
So, let’s talk about manual pinning vs Tailwind or other scheduling tools.
I have only ever used Tailwind so that is the scheduler that I’m going to talk about today.
Here is the key difference that I have noted about the typical use of Tailwind versus that of manual pinning.
Those that use Tailwind (usually beginner bloggers) tend to fill up their scheduling queues and then cross their fingers and just hope that with luck their pins will be seen and repinned.
At least, I know that was definitely the case for me when I first started using it.
Pinning often isn’t a strategy in and of itself. There is a lot more to being successful on Pinterest than just that.
That’s where the difference is between the two strategies.
Those that pin manually tend to actually have a very focused strategy while those that use schedulers often don’t really have a strategy in place at all.
Now, I realize that is a blanket statement and that there definitely are many bloggers that use schedulers and a clever Pinterest strategy with great success.
I’m mostly talking about newbies and also newbies to using Pinterest as a marketing platform in general.
The Pros of using Tailwind
Tailwind definitely has its pros.
There are a ton of analytics that you can delve into as well as Tribes, which are an awesome feature to get more traffic to your blog.
Try them for free HERE.
The obvious pro is that you can schedule your content so that you don’t have to be super active on Pinterest yourself.
There is also the benefit of being able to rotate your popular content on a regular basis so that new readers find it all year round.
The Cons of Using Tailwind
Tailwind still takes time to use. While you get to step away and do other things once your content is scheduled, you do still have to take the time to schedule it.
Secondly, you’re not on the platform as much which means you’re not able to analyze the activity of your content as much as you can with manual pinning.
And then there’s the issue of inadvertently spamming boards with the same pin over and over again.
Yes, Tailwind has ways to space out pins and things like that, but we’re all human and at times we hit the wrong button or make a typo and end up scheduling things all wrong.
Which Pinning Strategy is Better?
So, which strategy is better? Manual pinning or scheduled pinning?
Here’s my take on it:
Both strategies have their strengths and weaknesses, so why not combine the two into a strategy that pulls from both of their strengths?
For instance, I manually pin almost all of my own content, with the exception of using SmartLoops.
After manually pinning my own pins I wait some time and analyze which ones are performing the best and then add them to my SmartLoop for my relevant group boards.
The other thing that I use Tailwind for is to schedule out other people’s content. Most of that content comes from Tailwind Tribes.
I add my content there and then repin twice as much to my boards.
And of course, if I’m ever away or need a break then I have the benefit of using Tailwind to make sure I’m still regularly pinning content to my account.
My advice is that if you’re a new blogger with little to no budget then purchase the Pinteresting Strategies course and stick to manual pinning.
If you do have some spare cash then I still recommend you take the course but also invest in Tailwind and adapt the strategy in the course to work with a scheduler.
- Manual pinning is a great free option, especially for beginner bloggers. You’ll really get an understanding of how Pinterest works.
- Using a scheduler like Tailwind is awesome as long as you have a good strategy to use along with it.
- Don’t schedule pins and then just cross your fingers for luck!
- Both methods have pros and cons so it is great if you can combine the two in order to create a really powerful Pinterest marketing strategy.