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Have you been feeling defeated because of the fluctuation in your Pinterest analytics?
You’re not alone, I promise.
I cannot even begin to tell you how many posts I see in Facebook groups from bloggers complaining about their Pinterest reach going down.
At first, you’d be inclined to panic when they talk about certain numbers, but the reality is that what most of them are referring to is a vanity metric and not cold hard data.
I don’t even look at my Pinterest analytics and I can assure you that my blog traffic is nice and healthy.
I wish I could convince more people to do the same because it saves me a whole lot of stress and frustration.
If you’re one of those people stressing out about your Pinterest reach going up and down like a yo-yo, then you need to stop and read this post.
Why You Should Stop Paying Attention to Pinterest Analytics
I’ve got three really good reasons to not give Pinterest analytics much of your time, but I also want to share with you what you should be doing instead.
It will simplify everything for you and give you a lot more reliable data to go on.
However, before we get to that, let’s discuss why Pinterest analytics should just be ignored.
#1 They’re Inaccurate
It is true. Pinterest analytics are very rarely even close to accurate and here are a few reasons why:
Your stats on your pins and in your dashboard aren’t up to date. In fact, they’re usually at least one to two days behind.
I personally find this frustrating because it doesn’t give me a whole lot of information to go off once my post is out there doing its thing.
Did you know that you most likely have a bunch of the exact same pin out there with entirely different URLs?
Pinterest says that they are able to aggregate your pin numbers, but the truth is that is just not happening. At least not consistently across the board.
#2 They Don’t Give a Clear Representation of Your Progress
So many people get hung up on the reach number that you see when you go to your account page.
It can’t look pretty impressive, but the truth is that the number is fairly misleading and does not give an accurate representation of how you’re tracking as far as traffic to your blog goes.
For instance, most recently my parenting blog Pinterest account has been sitting at 1.6 million in reach.
Guess what though? I don’t even get close to that amount of traffic to my blog.
So, what is that number for then, and why don’t I think it is important?
What Reach Metrics Actually Mean
That number that sits on your account page is something many bloggers entirely misunderstand.
I mean, if it says you’re reaching over 1 million people, shouldn’t your blog traffic be soaring?!
That might be true if the number was a reflection of YOUR content’s reach, but here’s the thing…
That number represents the reach that every pin you’re pinning gets.
So, if you’re pinning other people’s content, that reach is included in your number. And that is why you’re not seeing crazy high traffic.
Even if you took out the content from other people, readers still have to actually click on your pins and then click through to your blog.
Basically, reach doesn’t equal equivalent traffic.
#3 They Suck Your Time
The final reason that you should say goodbye to stressing over Pinterest analytics is because of the time suck that it is.
Seriously, there are so many other more productive ways that you could be spending your time when it comes to building your blog.
And I know your time is precious. It is for all of us.
So, what should you do instead? That’s what I’m going to talk to you about next.
What You Should Do Instead?
Bye Pinterest analytics and hello Google!
If you really want to get an understanding of your Pinterest traffic, you need to start looking outside of Pinterest.
If you haven’t already connected Google Analytics to your blog, you need to do that now.
This post takes you through the process of setting it up and connecting it all.
Get to Know Google Analytics
Getting to know your way around Google Analytics is going to be of huge benefit to you!
There is so much that you can find out and use to your advantage.
It could be finding your best performing content, what works and what didn’t, and where you could improve.
Lena Gott uses Google Analytics extensively to drive massive amounts of traffic to her blog every month. Her course Traffic Transformation is full of incredibly helpful and actionable tips to help you do the same.
Let me just share with you one of the most basic things you can do to start with and that is to find your Pinterest stats in Google Analytics.
How to Find Your Pinterest Stats
Go to your Google Analytics dashboard and head over to the menu sidebar.
You’ll want to click on Acquisition >> Social >> Network Referral
Once you’re there, go ahead and change the date to whichever range you’re interested in.
Next, click on Pinterest.
There you’ll see all of your top visited pages from Pinterest and their corresponding traffic values.
Finally, click on the page and you’ll be take to all the pin URLs.
You can then go and check out those pins directly on Pinterest.
And guess what? Chances are that the page views you see in your Google Analytics will not be the same as Pinterest says on your actual pin.
Create a Strategy
Once you’ve got an understanding of the data in Google Analytics it is time to use that information to create a strategy.
Here are a couple that I do regularly to bring in more traffic.
Update Old Posts
First of all, I update old posts and by that I simply mean that I go in and make a new pin.
I’ll do this for posts that never really took off but I still think have potential.
I also do this for old posts that did well in the past but the original pin has died off.
It literally takes me 5-10 minutes to create a pin so this is a great simple task that can pay off big time!
Create New Content
Another strategy that I’ll use is looking at what has done well on Pinterest and creating new content around that.
Is there a post that could do with a sub-topic post and be internally linked?
Really, the possibilities are endless and this is a great way to come up with blog topics that’ll last you a good long while.
What Pinterest Analytics You Should Pay Attention to?
Okay, okay, so I know that I’ve mostly talked about why you should ignore Pinterest analytics, but the truth is that there are some that are worth checking out.
For instance, your audience overview can be quite insightful.
Take a look at the screenshot I took of the audience overview of this blog.
It tells me what the most popular categories on Pinterest are for my particular audience.
This can be helpful if you’re still working on specifying your niche.
You can also click on those categories and it’ll take you to the search results.
From there you could find great keywords to use in your pin descriptions and board descriptions.
I wouldn’t take these analytics as law, but they’re definitely interesting to take a look at now and then.
One Other Pinterest Analytics Tip
For the longest time I’ve held frustration on account of not being able to access specific analytics around pins that are pinned from Tailwind Tribes.
In fact, I alluded to it in the above video.
Well, here’s where Pinterest analytics actually can be helpful!
If you’ve got a pin that is going viral or at the very least, bringing a good amount of traffic to your site, but you can’t find the exact pin URL…then this is for you.
Often times, this is what I’ll get when I look at my stats in Google Analytics, so I can’t actually find the specific pin that is bringing in all the traffic.
Here’s a great way to find that out:
Head to you Pinterest analytics and make sure to choose the option on the left that only shows YOUR pins.
Pinterest automatically lists your pins with the greatest amount of impressions at the top.
Just look for the pin that you know is attached to the post you’re getting all the traffic for and you’ll find it there.
Click on it and it’ll take you to the exact pin and you can grab the URL from there.