What You Need to Know About Pinterest Group Boards

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This post may contain affiliate links. Please refer to my disclosure.

This post about Pinterest group boards is the ninth in a 10-day blog series that I have created.

I’ll be sharing all my Pinterest tips and tricks with you so that you can optimize your Pinterest strategy to help drive more traffic to your blog.

I personally have a love-hate relationship with Pinterest mainly because it is so fickle.

However, if you can realize that and insert that knowledge into your blogging strategy, then you can still use it to your advantage.

Here’s what you have to look forward to over the next 10 days:

What’s a Pinterest Group Board?

If you are entirely new to Pinterest and how it works then you may not even know what a group board is.

It is a board where there are several contributing pinners.

Here is one that I have for my parenting blog: Motherhood Strong Pinterest Group Board

Are Pinterest Group Boards Still Relevant in 2019?

In 2018, Pinterest announced that it would not be putting as much emphasis on group boards.

Previous to this, group boards were a hugely powerful way of getting your pins in front of lots of eyeballs.

With Pinterest making this statement, it was only natural that people started to wonder whether it is still worthwhile focusing on group boards?

The answer is yes, they are still valuable, but the strategy has changed.


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Why Group Boards are Valuable

While there is not the same emphasis on group boards as there once was, they can still be a valuable tool for marketing your pins on Pinterest.

This is because you do get access to a larger audience, and if you’re wise with your strategy, then you can really reach your target audience.

I personally also like the opportunity it creates to find other bloggers within your niche that are providing high quality content.

How to Create a Pinterest Marketing Strategy and Extend Your Pinterest Reach Using Group Boards

Let’s talk about the best ways to use Pinterest group boards to market your blog content.

flatlay of desk

#1 Choose Niche Specific Boards

This is just about the most important aspect of using group boards.

Once upon a time, people created group boards that were for anyone from any niche to share their content in.

It used to be effective. It is not anymore and in fact, it can actually harm your Pinterest reach if you’re pinning to these kinds of group boards.

That’s because if you’re pinning there, you’re less likely to receive engagement because the majority of the audience is not in your niche.

What you should be doing is finding niche-specific group boards to join and contribute to.

That will be much more effective.

Actually, in the course Pinteresting Strategies, Carly Campbell talks a lot about how important it is to stay niche-specific when using Pinterest as a whole.

Check out her course HERE.

#2 Test Out Pinterest Group Boards

Make sure that you’re testing the group boards that you’re using.

Here are a couple of ways to do this:

Keep an eye on your notifications. Pinterest will often tell you if your pins have been repinned from a group board.

This will give you an idea as to how active the board is.

Check your Tailwind stats.

If you have Tailwind, then check out your group board data every few months to see how they’re performing.

woman holding drink with a clipboard in front of her

#3 Archive Boards that Don’t Offer Value

If, after testing, you find that certain group boards just aren’t performing as they should be, then go ahead and archive them.

That way if you do ever decide you’d like to try them out again you can easily bring them back and won’t need to ask to join.

#4 Adhere to Pinterest Group Board Restrictions

Make sure that when you join a group board you take note of the rules that the owner has put in place.

There’s nothing worse than someone who does not abide by the rules and spams the board.

#5 Check if You’re Spammy

It is so important to make sure that you aren’t pinning too frequently to group boards.

You’ll be surprised at how easy it is to do.

But how do you prevent it from happening?

My advice would be to use a scheduler like Tailwind to help make sure that your pins are scheduled to go out with a specific time interval between each one.

You can do this by using Tailwind’s interval feature or by setting up a SmartLoop.

woman using cell phone

#6 Use SmartLoops

SmartLoops is a clever feature that allows you to set up your best content to constantly loop around the boards that you choose without being pinned too often.

You can try Tailwind for free HERE.

I like it because it is basically set and forget which means there’s one less thing for me to have to be thinking about.

#7 Return the Love

Remember that in order for boards to be beneficial they need to be active.

That means that you should be visiting your group boards and pinning others content to your personal boards on a regular basis.

If you’re pinning with the expectation that others will repin your content, then you should return the favor.

It doesn’t take much time to visit your group boards and either manual pin or schedule a few to your Tailwind queue.

Key Takeaways:

  • Understand that while your personal boards will be more powerful, group boards do have their place.
  • Only join niche-specific group boards.
  • Be sure to take note of board rules and follow them.
  • Make sure you’re not being unintentionally spammy and make use of tools like Tailwind to save you time.
  • Return the love and be sure to pin other’s content from group boards.
Pinterest image about the best way to be using Pinterest Group Boards in 2019

2 thoughts on “What You Need to Know About Pinterest Group Boards”

  1. Do you have any tips for how to find group boards to join? I’ve found a few in my niche and sent emails or messages (whatever was requested) to the person in charge of each board and I never hear anything back. I’d love to be a part of group boards but I just don’t know where to start.

    1. Hi Jess, if you sign up to the Pinning to Success Course in this post you’ll get access to the strategies I use. It is totally free to sign up. 🙂 The opt-in form is near the top of the post.

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